3 Of The Best Books For Starting An Online Business

Best Books for Starting an Online Business

In the digital age, many people look at launching an online business for many reasons. Not only does it make it easier to work from home, but you can typically set your own hours, it has minimal overhead, and it’s a lucrative market.

Regardless of how profitable the market is, you still need to educate yourself on how it works. We’ve found some of the best books for starting an online business so that you can get all of the insight you need to start your business.

Best Books for Starting an Online Business

1. Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams by Jeff Walker

Jeff Walker’s Launch has created tidal waves in the business book section of notable book stores. Additionally, it also made it onto Amazon’s Editor’s Choice List.

Thousands of people have read Jeff Walker’s Launch, as well as his other business books, and have used them all to their advantage. Jeff takes the time needed to guide his readers through an in-depth but easy-to-follow resource for starting and sustaining an online business.

What’s Inside?

Jeff uses a realistic style to highlight all of the processes that he included in his book and has guaranteed that by following the steps, anyone can achieve a perfect product launch. The book consists of advice, tips, and information to achieving a successful start as well as building a profitable online business.

The author goes into detail about how scarcity and time are two factors that drive people to buy. He focuses highly on the concept of supply and demand and how customers react merely by the fear of missing out on something.

Additionally, he goes into thorough research about how you can obtain a mailing list that helps you find and build rapport with potential customers. It also teaches you how you can keep the relationships that you make.

The entire book tells a well-rounded story that outlines how customers choose to buy their products, how an online business and product can be launched, and much more. He provides entertaining and exciting examples to every technique and tip that he has stumbled across through his own experience.

Jeff also throws in some of the opposites that an entrepreneur can expect to stumble across. It’s not likely that you’re going to become a millionaire when launching your first product, but he notes that with the proper know-how, all online business goals can be achieved.


  • Provides numerous examples, such as checklists and ideas
  • The Product Launch Formula is pretty straightforward


  • Book’s current length could have been shorter
  • Some case studies and anecdotes may come across as over-the-top

2. Starting an Online Business: All-in-One for Dummies by Joel Elad and Shannon Belew

Their book offers you the mental tools that are needed to start your business, and they are easy to follow. Whether it’s legal and account issues, web design, internet security, e-commerce, boosting sales, or basic business tactics, you can find it in Shannon and Joel’s highly rated book.

What’s Inside?

Joel Elad and Shannon Belew introduced their highly successful book in 2017. It details everything that you need to know to be successful with your online business and website. The book teaches you how to design your website and storefront to attract customers in an alluring way.

In addition, it helps you to choose the best web host for your website’s needs. And it teaches you how to increase your marketing and reach to your customers through social media. Finally, it will tell you how to seek out your niche to create an achievable business plan.

If you aren’t familiar with social media, the book provides detailed instruction on how to use multiple platforms such as Twitter, Facebook, Instagram, Yelp, and more so that you can reach your customers easily and expand your mobile marketing.

The two cohesively break down how the locations of your marketing can significantly increase traffic to your website. They even discuss specific software you can use to enhance your online business.

The book contains 11 chapters that include:

  • Start-Up Essentials
  • Legal and Accounting
  • Website Functionality and Aesthetics
  • Online and Operating
  • Managing Security Risks
  • Online Marketing Basics
  • Retail to E-Tail
  • E-Commerce Fundamentals
  • E-Business for the Nonprofit
  • E-Commerce Trends and Market Opportunities
  • E-Commerce Advanced

Each book within includes four to five chapters that focus solely on the topic of the “book,” and at the end, you can learn all about the authors and how their successes have given them the knowledge and experience needed to write such a detailed business book.


  • A good practical guide
  • A reliable starting point for beginners
  • Contains up-to-date information
  • Well-organized


  • Lacks content on SEO
  • Not for experienced online businessmen

3. Etsy-preneurship: Everything You Need to Know to Turn Your Handmade Hobby into a Thriving Business by Jason Malinak

If you have opened an Etsy store, then you’re likely confident in your capabilities of crafting, perfecting, and selling your goods. Though, Etsy is more than a place where you can just sell the items that you love to make in your spare time. There are intricacies that can help you run a hugely successful Etsy business.

What’s Inside?

The Etsy-preneurship book is designed to help both potentials, and current Etsy sellers understand the fundamentals that are needed to become a small business entrepreneur on the platform. It includes information on bookkeeping, taxes, finances, marketing, legal requirements, business plans, administrative tasks, and how you can improve upon your business skills.

Each of the chapters within the book features downloadable business spreadsheet tools that can help you place what you’ve learned into action. It is designed in an easy-to-follow format that allows you to turn your handmade hobby into something thriving and lucrative.

Many of the readers have found the sections on marketing and promoting to be exceptionally useful with their Etsy stores. However, even if you don’t run an Etsy store, there is still a lot of helpful knowledge that can be taken away from the book.

This book covers various areas of online business tactics and methods that can be used to ensure your online business becomes successful.


  • Includes free downloadable forms
  • A detailed guide to joining Etsy
  • Written in an easy-to-understand language
  • Perfect for beginners in the business
  • Includes motivational talks
  • Offers practical business advice


  • Not for experienced Etsy shop owners
  • Lacks illustrations


Looking at the best books for starting an online business is a great way to teach yourself the information you need to launch your business. The three options that we provided to you are full of resources and information that came from authors with first-hand experiences on the matter.

C. James

C. James is the managing editor at Wealth Gang. He has a degree in finance and a passion for creating passive income streams and wealth management.