Which Car Color Is Best For Resale Value? The Latest Depreciation Rankings Will Surprise You.

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Ask people which car color is best for resale value, and most will say white. After all, it’s one of the top picks among new car buyers, so demand is high. Seems pretty safe.

But demand doesn’t exist in a vacuum. It must always dance with supply. And that high purchase rate leaves the secondary market flooded with white cars, opening the door for a less pale color to hold its value at a higher rate.

And new research shows just that: white cars are not the safe investment many assume.

Car Color and Resale Value

So, which car color depreciates slower than white? Eight of them, actually.

ISeeCars.com compared the prices of more than six million new and used cars between 2017 and 2020. Here’s what they found:

Vehicle Depreciation by Car Color – iSeeCars
Rank Color Avg Price New Avg Price Used 3-year % Depreciation Compared to Overall
1 Yellow $37,742 $30,027 20.4% 0.54x
2 Beige $28,487 $22,004 22.8% 0.61x
3 Orange $30,714 $22,400 27.1% 0.72x
4 Green $35,012 $24,052 31.3% 0.83x
5 Gray $35,096 $22,331 36.4% 0.97x
6 Red $35,295 $22,255 36.9% 0.98x
7 Blue $35,061 $22,100 37.0% 0.98x
8 Silver $35,026 $21,847 37.6% 1.00x
Overall Average $37,144 $23,187 37.6%
9 White $39,167 $24,279 38.0% 1.01x
10 Black $39,447 $24,309 38.4% 1.02x
11 Purple $36,159 $21,263 41.2% 1.1x
12 Brown $42,369 $24,517 42.1% 1.12x
13 Gold $39,868 $21,693 45.6% 1.21x

Yellow at the top, with “safe” colors like silver, white, and black barely cracking the top ten? What’s happening?

Why Obscure Car Colors Hold Value

“There’s a bit of a self-fulfilling prophecy going on here, with many consumers picking these mainstream colors not because they like them, but because they assume everyone else does,” iSeeCars executive analyst Karl Brauer tells Autoweek. “This makes white, black, and silver appear to be in high demand, yet our analysis confirms that more obscure colors tend to hold their value better than common and popular colors.”

So as you’re shopping for your next new vehicle, don’t get FOMO when you see all the white cars leaving the dealership lot. Think of all the value you’ll retain riding around in something more scarce.

Or maybe just pick a car that you love enough to keep for more than three years!


Ryan Rabasa

Ryan Rabasa is an associate editor at Wealth Gang. His passions are technology, writing, business, and media. He won't trust an investment strategy that doesn't incorporate both technical and fundamental analysis.

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