12 Collectible Toys From the 1970s Worth More Than You Think
The 1970s introduced a plethora of toys that have evolved from childhood playthings to cherished collectibles that defined a generation. From action figures and Atari games to quirky fads and Lego sets, these beloved toys not only entertained a generation but have also skyrocketed in value over time.
Whether due to their nostalgic appeal, rarity, or cult status, here are 12 collectible toys from the 1970s that are worth far more (think in the high thousands) than you might imagine.
1. Star Wars Action Figurines
Released by Kenner in 1977, these beloved figurines allowed fans to bring the galaxy far, far away right into their homes. Today, thanks to the enduring popularity of the franchise, original figurines in mint condition can command prices soaring into the high thousands — as evidenced by this trio of 1977 Tusken Raiders that’s listed for a whopping $34,000 on eBay.
2. Stretch Armstrong
Introduced in 1976, this gel-filled, stretchable (and extra ripped) action figure captivated kids (and we bet adults, too) with its unique ability to be pulled and twisted. So, basically, it was the stress ball of its time. Considered ultra-rare among collectors, unopened sets in excellent condition can fetch over $2,000 thanks to its nostalgic appeal and rarity.
3. Evel Knievel Stunt Cycle
Inspired by the American stunt performer who captivated audiences with his death-defying motorcycle jumps, this toy from the early ’70s featured a young Knievel in his famous red, white, and blue jumpsuit, coupled with a helmet and motorcycle that could perform jumps and tricks. Today, even sets in “good” condition can fetch over a hundred dollars thanks to the toy’s enduring popularity and association with Knievel’s daredevil legacy.
4. Atari 2600 Console
As one of the first home video game systems, the Atari 2600 console revolutionized gaming by introducing beloved games like Frogger and Pac-Man. Launched in 1977, a well-preserved console with original packaging can sell for over $900.
5. Micronauts Figures
These interchangeable space-themed action figures from the late ’70s offered endless play possibilities. From miniature robots to alien explorers, the colorful Micronauts sparked the imaginations of kids everywhere with their versatility and futuristic designs. (They sure looked rad). As such, original sets in good condition can fetch upwards of $750, while single figurines, like this unopened Time Traveler, can sell for over $100.
6. Lite-Brite
This 1967 creation became a favorite in the ’70s by allowing children to create illuminated pictures using colored pegs. Thanks to its nostalgic and artistic appeal among collectors of the era, vintage sets in mint condition can fetch over $100.
7. Dungeons & Dragons First Edition
Launched in 1974, this tabletop role-playing game (RPG) is credited for introducing a new way of gaming that focused on imagination, storytelling, and collaborative strategy. Setting the foundation for modern RPGs, films, and even pop culture at large (looking at you, “Stranger Things”), first-edition sets in the original woodgrain packaging can sell for over $20,000 (had to triple check I didn’t add an extra zero by mistake) and even sets with clear wear and tear can fetch around $800.
8. Rubik’s Cube
Invented in 1974, this 3D puzzle became a global sensation for those who appreciated a challenge (not gonna lie, the toy used to drive me up a wall and I’ve never once managed to solve it). Thanks to the puzzle’s enduring popularity, early models — especially those in original packaging — can sell for around $100, especially in mint condition.
9. Fisher-Price Little People Playsets
These charming vintage sets, which featured different settings like farms, postal offices, and castles, were staples across playrooms in America. Cherished for their nostalgic and educational appeal, complete sets with all pieces can be valued at several hundred dollars (around $120 on eBay).
10. Weebles
Introduced in the early ’70s, these adorable egg-shaped toys famously “wobbled but didn’t fall down.” Appealing to vintage toy collectors for their whimsical design and nostalgic charm, complete sets in good condition can fetch over $100.
11. Simon Electronic Game
Launched in 1978, this tech-driven memory game by Milton Bradley challenged players to remember sequences of lights and sounds. Its simple yet addictive gameplay, combined with a sleek, futuristic design, made it a household staple (and we bet it was a hit at parties, too). Valued for their role in shaping the early days of electronic gaming, unopened units in excellent condition can sell for over $120.
12. Pet Rock
A quirky fad from 1975, these low-maintenance “pets” were literal rocks with googly eyes that didn’t require any food, water, or walks. Despite their lack of functionality (or barking), Pet Rocks are nostalgic items that still command impressive sales today. Serving as a reminder of pop culture trends of the era, Pet Rocks in good condition can sell for over $50, while those in their original packaging can fetch even more.