Quietly Rich: 13 Subtle Ways That Someone Comes From Old Money

PeopleImages/istockphoto

Compared to tacky displays of wealth (ahem, Gucci belts), the signs that someone is from old money are far more subtle. Rather than chasing flashy trends or going for overt displays of luxury, these people exude a quiet confidence that’s rooted in their financial security. Forget chasing trends: Old money affluence is woven into their lifestyle, from the generations of tradition to the understated ways they carry themselves.

Whether through their homes, habits, or social circles, here are 13 ways people with old money communicate affluence and prestige without the need to shout it from the rooftops.

1. Hiring Help Without Any Fuss

Liudmila Chernetska/istockphoto
Liudmila Chernetska/istockphoto

Old money families are comfortable with having long-term household staff, like butlers, cooks, or housekeepers. Unlike those with new money, they don’t boast about the number of assistants they employ; the help is simply a part of their daily life. These families often treat their staff as part of the extended household, or are so accustomed to their presence that they barely notice them. It’s a subtle indication that wealth has been ingrained in their lives for generations.

“Old money people have an incredible ability to treat the help like they’re part of the furniture — they will discuss deeply personal matters in front of the maid like it’s no big deal,” writes one Redditor, adding, “Middle-class families who hire a maid once per week will often be very awkward about having a conversation in front of her while she’s working.”

2. Not Caring About Designer Logos

Grosescu Alberto Mihai/istockphoto
Grosescu Alberto Mihai/istockphoto

While new money tends to flaunt obvious luxury brands and flashy logos, old money folks prefer clothes that speak of quality and craftsmanship. You’re more likely to find them wearing bespoke suits, classic cuts, or inherited pieces tailored specifically for them. This quiet display of wealth signifies a family tradition of investing in timeless pieces rather than chasing fads or trendy labels. Sometimes, the brand is so exclusive and luxurious that the average person has never even heard of it.

“Old money isn’t flashy,” writes another Redditor, “But you have to understand quality to appreciate what they own and how much it really cost. They spend top dollar on everything.”

3. Living in Unassuming Yet Historical Homes

sl-f/istockphoto
sl-f/istockphoto

Instead of brand-new mansions or high-rise penthouses, old money families live in homes that have been passed down through generations. These homes may not scream wealth from the outside but are filled with things like antiques, rare art, and family heirlooms. The house itself might be understated, but the long lineage and quiet grandeur within tell the story of the family’s wealth. By keeping these homes in the family, they preserve their heritage while subtly showing off their wealth.

“They probably own old real estate. Maybe a countryside mansion,” writes one user, adding, “That’s probably the best symbol of it. This would of course be in addition to the hyper modern flat in the city.” Ah, yes, they likely also own multiple homes.

4. Having a Family Crest or Coat of Arms

mihmihmal/istockphoto
mihmihmal/istockphoto

Many old money families possess a family crest or coat of arms that’s been passed down for generations. While not typically flaunted in public, these symbols are often displayed on private stationery, heirloom jewelry, or family portraits. It’s a quiet nod to a long-established lineage and prestige that signifies their historical achievements. Having a family crest also conveys that their wealth has historical roots rather than being a recent acquisition.

As one Redditor points out, these families “take pride in family trees and family coats of arms.” They add, “Also having family coats of arms in the first place — most people either don’t have that or don’t know what theirs is.”

5. Traveling First Class Without Flash

Head on photo of a private jet waiting on runway to be boarded with snowy mountains in the background
bruno talledo/istockphoto
bruno talledo/istockphoto

Old money families may always fly first class or even have access to private planes, but they do so without making it a spectacle. This means they’ll avoid attracting attention to themselves by not wearing ostentatious travel outfits or engaging in any loud, obnoxious behavior in airports. Their travel preferences are about comfort and privacy rather than showing off or being noticed.

They may also choose to travel separately to ensure there’s an heir to the family fortune in the event of an accident. “If the siblings and parents fly on different planes or airlines, this is due to safety and having an heir apparent,” writes one user.

6. Owning Heirlooms Passed Down for Generations

image_of_life/istockphoto
image_of_life/istockphoto

Instead of collecting flashy, contemporary pieces, old money families often own timeless works of art that have been in the family for centuries. These pieces may include classical paintings, sculptures, or rare artifacts that only those with a deep appreciation for art would recognize. They’re likely to display these works in their private homes — with little fanfare — as they share the story of how each piece was acquired generations ago.

As one Redditor points out, they’re more likely to “own family heirlooms and invest in things like art (which they know how to buy), classic cars, maybe race horses.”

7. Attending Private and Ivy League Schools

f11photo/istockphoto
f11photo/istockphoto

Education is a significant part of the old money lifestyle, with many families attending prestigious private schools and Ivy League universities for generations. But they don’t flaunt this education with loud discussions about where they went to school; instead, it comes up naturally in conversation. These schools are chosen for their legacy connections rather than their reputations for exclusivity.

“If they’ve attended an Ivy school, they say the town/city where they went to school instead of the school’s name,” notes one user. “For example, if you say, ‘Where did you go to school?’ they would reply, ‘New Haven’ instead of ‘Yale’.”

8. Inheriting Rare Jewelry

Liudmila Chernetska/istockphoto
Liudmila Chernetska/istockphoto

Rather than buying the flashiest jewels, old money families often inherit valuable pieces that have been in the family for decades or even centuries. These items — whether they’re antique watches, rings, or heirloom brooches — carry a sentimental value that far outweighs their material worth (though let’s be real, they’re worth a lot too). Wearing them on special occasions without drawing attention to their origin is a subtle way of flaunting wealth. It shows a connection to family history and an understanding of value beyond price tags.

“Family heirlooms are extremely important,” writes one user. “An engagement ring is an old heirloom from a wealthy grandparent, not something new and flashy. The newly wealthy received brand new diamond stud earrings for a 16th birthday, the old money received grandma’s gold pendant that had been in the family for generations.” Must be nice.

9. Participating in Discreet Philanthropy

LeoPatrizi/istockphoto
LeoPatrizi/istockphoto

While new money may seek praise or recognition for their charitable endeavors, old money tends to be more discreet in their giving. They quietly contribute to causes they care about, often through private family foundations that have been established for years. Their philanthropy isn’t about gaining attention; it’s about continuing a family tradition of giving back. They may also call the shots by hosting their own fundraisers and inviting their ultra-wealthy friends to attend.

“Old money talks a certain way, almost a secret language,” notes one user. “Old money runs the big charity events, new money gets to donate.” So that’s how it works.

10. Having Long-Standing Memberships at Elite Clubs

lorado/istockphoto
lorado/istockphoto

Old money families are often members of exclusive country clubs, yacht clubs, or social clubs that require both wealth and status to join. These memberships are typically passed down through generations, and some don’t even advertise their affiliation. Attending these clubs is a part of their social routine, rather than a place to show off new wealth. Being a part of these institutions conveys a sense of belonging and privilege that is quietly understood by those in similar circles.

“At our country club, people hated one family because the women and men were all obviously fake tanned and drove bottom-tier, but brand new flashy red Mercedes Benz automobiles,” writes one Redditor who was part of a high-end club. “They were extremely wealthy entrepreneurs but their conduct left them ostracized.” Note to self: Throw out self-tanning oil.

11. Driving Unassuming Luxury Cars

New York City, USA - August 09, 2023: Ferrari SF90 Stradale supercar sports car in showroom, low corner view.
photosvit/istockphoto
photosvit/istockphoto

Rather than opting for the flashiest sports cars, people with old money often don’t drive at all; they have chauffeurs to take them around.  The cars themselves may also be known for their longevity and reliability, making them a practical choice for the long term. The focus is on quality and craftsmanship rather than making a statement on the road. The cars they drive subtly communicate that their wealth doesn’t need to be put on display — it’s just part of their everyday life.

“They don’t tend to waste their money on flashy cars as these things are considered superficial and lower class,” notes one user. “Old money keeps the older home and the older car but both are in pristine condition and it is a point of pride,” adds another.

12. Speaking Multiple Languages

SIphotography/istockphoto
SIphotography/istockphoto

Many old money families emphasize learning multiple languages from a young age, especially French, Italian, or Latin, which are commonly taught in prestigious private schools. They won’t bring it up to impress others but might switch languages seamlessly in conversation when needed. This fluency in multiple languages indicates a well-rounded, global education that comes with wealth. Some may also encourage their kids to learn other widely-spoken languages like Mandarin, Hindi, and Spanish to improve their future career prospects.

“Fluency in another language is much more likely (again due to a better general education),” notes one Redditor, adding, “In the U.K. this would usually be French or German. Knowledge of Latin and Greek used to be more common; your older family members will be better versed in these subjects, but it is still taught in the public schools.”

13. Vacationing at Private, Off-the-Map Locations

A couple in love drinking champagne on the seashore, panorama. A happy couple on a honeymoon by the sea, panorama. A beautiful couple with champagne on the coast. Honeymoon. Wedding travel. Copy space
Mikhail Sotnikov/istockphoto
Mikhail Sotnikov/istockphoto

Instead of vacationing at trendy, Instagram-famous destinations, old money families prefer more secluded locations that are off the beaten path. These might include private islands, historical estates, or small European villages known only to the elite. But you won’t see them posting about their trips online in hopes of seeking validation from others. Their choice of vacation spots shows a preference for privacy and exclusivity over what’s considered popular.

“Many old money children have more leisure time,” writes one Redditor, adding, “[This means they’ll be] ‘flying here, boating there, visiting friends’ at the most random not vacation times as other people in society.”

Author
Alina Wang

From Queens, New York, Alina has a Bachelors degree in Corporate Communications from CUNY Baruch and enjoys writing and creating content on a variety of topics, including lifestyle, politics, and, of course, wealth trends. Find her on X @atlasseventeen