Tom Brady’s $11 Million Auction Will Include Luxury Watches and Memorabilia

Brady auction
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Tom Brady, the football icon often regarded as the greatest of all time (or rather, “the GOAT”), is not only known for his legendary career on the field but also for his exquisite taste in luxury items. Now, fans and collectors alike will have a unique opportunity to bid on exclusive pieces from Brady’s personal collection at the “GOAT Collection: Watches & Treasures from Tom Brady” auction, hosted by Sotheby’s. With items including high-end watches from prestigious brands and personal memorabilia, the auction promises to be a significant event for sports enthusiasts and collectors.

When Is Tom Brady’s Auction?

Tom Brady
Tom Brady/Instagram

“The GOAT Collection: Watches & Treasures from Tom Brady” is set to take place on December 10, 2024, at Sotheby’s New York. Before the official December auction, the GOAT Collection will embark on a tour, showcasing highlights from the collection in several major cities. Stops include Los Angeles, Miami, and Dallas, giving fans and collectors a unique chance to view the legendary quarterback’s curated items up close. After the tour, the collection will return to New York for The Luxury Sales exhibition in December, where it will be displayed ahead of the highly anticipated auction at Sotheby’s.

What’s Going Up for Sale?

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The GOAT Collection features an exclusive selection of 47 luxury pieces that celebrate the quarterback’s career. Items on sale include a variety of high-end watches personally curated by Brady, including timepieces from prestigious brands like Rolex, Audemars Piguet, and Patek Philippe. In addition to the watches, the collection offers personal memorabilia, from items related to Brady’s historic Super Bowl victories to treasures reflecting his journey as an athlete. It’s basically a Tom Brady fan’s dream in terms of memorabilia. 

What Is the Most Expensive Item at the Auction?

Luxury Bazaar/YouTube

The most expensive item at the auction is the diamond-set Audemars Piguet watch that was custom-made and worn by Brady for “Netflix’s Greatest Roast of All Time: The Roast of Tom Brady.” This iconic watch is expected to fetch a remarkable price, with estimates ranging between $400,000 and $800,000.  

How Can You Bid on Items?

Online Shopping
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To bid on auction items, interested buyers can participate in the sale through Sotheby’s. Bidding can be done in several ways:

  • Online Bidding: Register on the Sotheby’s website to place bids online during the auction. This allows bidders to participate from anywhere in the world.
  • Phone Bidding: Bidders can also register for phone bidding, where a Sotheby’s representative will place bids on their behalf during the auction.
  • In-Person Bidding: Attendees can participate in the auction live at the event, allowing for direct engagement and the excitement of bidding in real time.

Before bidding, it’s essential to register in advance and review any bidding guidelines and terms provided by Sotheby’s. This ensures a smooth and enjoyable bidding experience for all participants.

What Are People Saying About It?

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In a statement regarding the auction, Brady said, “I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have.” Redditors, on the other hand, are speculating that the QB is gearing up to purchase his own football team, or that he’s merely selling things he was given for free.

Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922