15 Valuable Vintage Advertising Signs Boomers Might Have in Their Garage
Vintage advertising signs from the baby boomer era have become cherished collectibles that offer a unique glimpse into the past. For collectors, these items are more than just relics — they serve as tangible slices of mid-century American culture (some may even say they double as historical investments). Originally created to sell everything from soda and soup to gas and tires, these signs now sell for impressive amounts at auction and online.
Here are 15 valuable vintage signs from the boomer era that you may already own.
1. Coca-Cola Signs
Few things capture the essence of classic Americana like Coca-Cola signs from the 1940s and ’50s. Representing the golden age of soda (or, should we say, pop) advertising, these colorful signs were crafted from sturdy and affordable materials like metal or tin. While most have stood the test of time, the faded, worn-out look is to be expected, like this vintage Coke sign from the 1950s that’s selling for over $2,500.
2. Pepsi Signs
Similarly, Pepsi signs from the mid-20th century also serve as nostalgic reminders of the era. Known for their bright color schemes and use of bold fonts, these retro signs appeal to collectors (and Coke haters) who appreciate the industrial, vintage look.
In fact, some collectors may even be willing to pay a premium for authenticity, as evidenced by this 1963 Pepsi sign full of “dents, rust, and flaws” that’s selling for $250 on eBay.
3. Campbell’s Soup Signs
These vintage signs are celebrated for their retro appeal and connection to classic American comfort food. The clean typography and illustrations from the era make them both visually appealing and rare. In good or mint condition, a Campbell’s soup sign from the 1950s can easily sell for hundreds or even thousands. If it features original artwork, it could be worth even more.
4. Texaco Signs
Texaco signs from the the late ’40s and early ’50s are especially popular among automotive collectors due to the company’s long-standing connection to American industry, especially in oil and energy. These porcelain or enamel signs, which tend to feature the red Texaco star logo with a green T, adds to their visual appeal and value. Depending on size and condition, Texaco signs can fetch anywhere from a few hundred dollars to several thousand.
5. Ford Dealership Signs
Featuring bold fonts and even bolder designs, Ford dealership signs from the era have become cherished pieces of automative history. Capturing the post-war boom in car culture, collectors are willing to pay top dollar for rare examples, like this neon Ford jubilee that’s selling for nearly $2,000. If you’re not a fan of the razzle dazzle, you can also opt for this double-sided classic sign that’s going for $750 (starting bid) on eBay.
6. Orange Crush Signs
Cherished for their vibrant imagery and retro font, these vintage signs were crafted from durable tin or porcelain designed to withstand outdoor weather conditions. As such, well-preserved examples are especially rare, with even cardboard folding displays selling for over $500 online. But if you’re on the market for a more durable version, here’s a “rare embossed” one that’s going for over $2,000.
7. Spur Cola Signs
Before rebranding as Canada Dry, Spur Cola signs became popular due to the brand’s more limited run compared to bigger players like Coca-Cola and Pepsi. Known for their bold colors and catchy slogans, these signs hold a unique appeal among vintage collectors. In good or mint condition, they can command decent amounts, with prices hovering around $300.
8. Firestone Tire Signs
Firestone tire signs from this era are popular among automotive and petroliana collectors (that’s a new term I learned today). Known for their bold lettering and use of durable metal, these signs evoke a sense of rugged Americana, reminiscent of tumbleweeds and a road trip down Route 66. While prices can range widely based on size and condition, you can expect to pay around $300 for one.
9. Sinclair Oil Signs
Similarly, Sinclair Oil signs — especially those featuring the company’s green dinosaur logo — are among the most sought-after petroleum collectibles. Enamel signs from the ’50s are especially valuable due to their durability and nostalgic appeal. According to Rockabilly Auction Co., a Sinclair Oil “Dino” porcelain sign sold for $3,000. But if you don’t want to pay three grand for an old sign, you can opt for this much more authentic (and rusty) one that’s going for just 50 bucks.
10. Cadillac Neon Signs
Symbolizing the prestige and status of the brand, these Cadillac neon signs are also popular items in the world of car memorabilia. Intricately-designed and illuminated with the brand’s logo, these signs make for striking light displays. Depending on the condition and year, you can expect to pay anywhere from high hundreds to over $8,000 for one.
11. Harley-Davidson Signs
Cherished by motorcycle enthusiasts and collectors of vintage advertising memorabilia, these signs stand out for their rugged appeal and connection to the iconic American brand. A Harley-Davidson porcelain neon sign previously sold for a staggering $86,250, according to Rockabilly. But if you don’t have $90k to spare, you can also buy a replica online for about $150.
12. Goodyear Tires Signs
Goodyear tire signs from the ’40s, especially those featuring bold milk-glass lettering, are valued for their unique design and connection to mid-century automotive culture. A well-preserved Goodyear sign can sell for over $15,000, while even dinged up signs with clear wear-and-tear can still command prices exceeding a grand.
13. Chevrolet ‘Chevy Boy’ Neon Signs
Chevrolet’s “Chevy Boy” neon signs have developed a cult following among vintage and classic car enthusiasts. Featuring a playful design of a boy driving a Chevy with bright neon lighting, these signs were super popular in dealerships during the late ’40s and early ’50s. In good or mint condition, rare versions of this sign can sell for over $5,000.
14. Dairy Queen Diner Signs
If there’s one thing that America loves more than beer and sports, it’s ice cream. Not only do these porcelain ice cream cone signs from DQ serve as nostalgic symbols of our favorite soft serve, they’re also lightweight and durable. While prices can vary quite a bit, you can expect to pay around $150 for a “used” one in good condition, and over $1,000 for a massive one that we must admit looks pretty rad hung in a garage.
15. Smith-O-Lene Aviation Gasoline Signs
Appealing to both aviation and petroliana collectors, these signs are considered ultra-rare and valuable. Featuring intricate designs and vibrant, bold colors, they reflected a sense of optimism in post-war America. In good or mint condition, you can expect to pay around $1,000 for one.