Skiing isn’t only about racing down mountains, it is also about the spotlight that comes with it. Over the years, some skiers have signed jaw-dropping deals that turned them into global icons, crossing over from the slopes into fashion, technology, and the food industry. These athletes have turned their skills into big-time partnerships. Here are 15 skiers who scored brand deals so wild, they made the rest of us wonder if we should’ve spent more time on the mountain.
1. David Wise- Monster Energy
David Wise’s Monster Energy deal fueled his dominance in the halfpipe. The brand plastered its claw logo across his gear, funding his training and helping him become one of the most recognizable freestyle skiers in the world.
2. Lindsey Vonn- Red Bull
Lindsey Vonn’s long-standing deal with Red Bull wasn’t just about energy drinks, it was about building her into a global sports brand. The partnership funded training camps, media projects, and even her own fitness app.
3. Mikaela Shiffrin- Barilla Pasta Power
Shiffrin’s deal with Barilla Pasta was quirky but brilliant. The Italian food giant tapped her as a wholesome, family-friendly face, turning her into a global ambassador who appeared in commercials cooking pasta after winning gold medals.
4. Tanner Hall- Armada Skis Legend
Tanner Hall’s biggest brand move came with Armada Skis. As one of the company’s original riders, he helped shape its identity from the start. Armada backed his wild style and film projects, turning him into a face of freeski culture and making the brand a symbol of creativity and rebellion on the slopes.
5. Bode Miller- Head
Bode Miller worked with Head Tennis, appearing in campaigns that showed his athletic side beyond the slopes. The deal connected him to a wider sports audience, proving that his image could sell gear in more than one arena.
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6. Candide Thovex- Audi
Candide’s viral “skiing without snow” video for Audi was a brand deal that broke the internet. The French freeride legend skied on grass, dirt, and water, proving Audi’s Quattro traction system in the most creative way imaginable.
7. Gus Kenworthy- Head & Shoulders
Kenworthy’s deal with Head & Shoulders was not about skis, it was about visibility. As one of the first openly gay action sports stars, his partnership emphasized inclusivity, making him a face of both performance and representation.
8. Henrik Harlaut- Wu-Tang Forever & Armada
Henrik Harlaut’s Armada deal was more than skis, it was culture. His Wu-Tang-inspired style and signature gear line turned him into a freestyle fashion icon, with Armada backing his peculiar persona.
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9. Jon Olsson- Audi
Jon Olsson’s Audi deal went beyond racing, it was lifestyle branding. He turned his sponsorship into a fleet of custom cars, blending ski culture with influencer marketing years before Instagram made it a mainstream trend.
10. Sarah Burke- Roxy
Sarah Burke’s deal with Roxy was groundbreaking. As one of the first women to dominate freestyle skiing, she helped the brand push women’s gear into the spotlight, making ski fashion as important as performance.
11. Simon Dumont- Target
Simon Dumont’s Target deal was one of the craziest crossovers. The big-box retailer backed his halfpipe career, plastering their bullseye logo across X Games broadcasts and making him a household name outside ski circles.
12. Marcel Hirscher- Atomic
Marcel Hirscher’s Atomic deal was pure dominance. His custom race skis helped him win eight consecutive World Cup titles, and Atomic marketed him as the face of precision engineering, selling thousands of replicas worldwide.
13. Lindsey Vonn- Under Armour
Lindsey Vonn teamed up with Under Armour to show her power off the slopes as well as on them. The brand featured her in global fitness campaigns, putting her alongside other top athletes and making her a face of strength. It was a deal that proved she wasn’t just a ski racer, she was a full-on sports icon.
14. Phil Casabon- Orage
Phil Casabon teamed up with Orage, a brand known for mixing ski gear with street style. His partnership gave him signature outerwear that matched his creative skiing and urban edits. The deal made him stand out not only for his tricks but also for his unique look on and off the mountain.
15. Aksel Lund Svindal- Longines
Aksel Lund Svindal’s Longines deal was pure luxury. The Norwegian champion embodied timeless elegance, appearing in campaigns that linked the precision of ski racing with the craftsmanship of Swiss watches.
