10 Dreamy Photos of 1960s Luxury Car Advertisements

Vintage illustration of two classic cars on a road. A blue car with a prominent grille is in the foreground, and a red car is behind it in the left lane. The scene has a retro, 1960s style with a blurred background of trees.
CSA Images/istockphoto

Car advertisements are all over social media or TV commercials these days, but rewind to the 1960s and postcards were the go-to method for advertising luxury vehicles. These illustrations embodied the essence of all things luxury to promote the makes and models that ruled the decade.

Check out these luxury car ads from the ’60s and see if any ring a bell.

1. 1962 Rambler American Convertible

A vintage advertisement showing a 1962 Rambler American "400" Convertible parked on grass near a lake. Four people are interacting by the water; two are on the shore, and two in a small boat. The scene conveys a relaxed, outdoor vibe.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

Nothing says 1960s luxury like a group of attractive people laughing on their way out of a sleek motorboat and into a yellow Rambler American convertible.

2. 1960 Buick Electra

A vintage car is parked in front of an elegant building with arched entryways. A woman in a white dress and a man in a black suit stand beside the car, both looking towards the camera. The scene is lit warmly, suggesting an evening event.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

As if the sharp blue, chromed-out Electra didn’t scream “1960s luxury car” all on its own, this advertisement plopped the car in front of a swanky mansion at a black-tie event. This one oozes opulence, folks.

3. 1964 Buick Wildcat

A vintage red and white car is parked near a large suspension bridge with lights. The sky is an overcast blue. The text "I WOULD LIKE TO BE YOUR SALESMAN" is barely visible in the background.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

Because 1960s luxury cars look better parked shoreside with a lit-up bridge behind them. Ambiance is important.

4. 1963 Studebaker Gran Turismo Hawk

A vintage white car is parked on a grassy field. A woman sits on white suitcases nearby, writing in a notebook. Travel posters from various cities are spread out in front of her, depicting destinations like Los Angeles and Madrid.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

This advertisement for the ’63 Gran Turismo Hawk has “jetsetter” written all over it, adding to the car’s luxurious nature. From the well-dressed woman sitting on top of her fancy baggage to the global destinations strewn on the grass, this ad is all things elite.

5. 1968 AMC Ambassador

A classic AMC Ambassador car is parked in front of a grand building with pillars and shrubbery. The scene appears to be from the 1970s, with two people standing by the entrance. The words "AMC Ambassador" are displayed at the bottom.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

What better way to showcase a 1960s luxury car than by staging a valet situation outside of a high-class hotel? The marketing team at AMC knew exactly what they were doing.

6. 1964 Plymouth Fury

Vintage blue 1964 Plymouth Fury 4-door sedan parked on a dirt road, viewed from the rear side. The car features a classic design with chrome accents and whitewall tires.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

The simplicity of this advertisement allows the Fury to be the star of the show, err, we mean ad. 

7. 1962 Buick Skylark

Vintage car parked on a gravel path with a grassy landscape in the background. The car is beige with a white roof. Tall trees and a distant house are visible. An American flag waves on a pole in the background.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

While we have to admit we mostly associate the Buick Skylark with “My Cousin Vinnie,” this advertisement makes it known that the Skylark is one of the most luxurious rides of the 1960s.

8. 1967 Buick Invicta

A vintage red car with a sleek design and prominent fins is driving on a forested road. The background features blurred trees and greenery, suggesting movement.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

Sharp details, a candy apple paint job, chrome accents, and a blurred background? Oh, the Invicta is fancy, huh?

9. 1962 Ford Galaxie 500 Sunliner Convertible

A classic red convertible car is parked by a waterfront. Three people are standing nearby, with boats and a calm body of water in the background. The scene suggests a relaxing and leisurely atmosphere.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

This advertisement reeks “upper-class.” There’s no way on Earth these smiling sweethearts got out of their fancy red convertible, skipped over to their yacht, and opened up that picnic basket to bologna and government cheese sandwiches. 

10. 1963 Pontiac Convertible

A vintage convertible car is parked in front of ancient ruins with tall columns. The car is a pale yellow color, and the background suggests a historical site under a clear sky.
Transcendental Graphics/Getty Images
Transcendental Graphics/Getty Images

An Athens backdrop for a 1960s luxury car. Nice touch.

Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922