10 Retro Photos of the Middle-Class American Dream
There was a time when the American Dream wasn’t just a slogan; it was a tangible reality for millions of people. From the post-war boom to the 1970s, middle-class families thrived in an era of steady jobs, shiny new cars in the driveway, and affordable homes. Before inflation and stagnant wages bit us in the wallet, a house with a white picket fence and a station wagon parked in the garage meant you’d “made it.” Here are 10 nostalgic pictures that defined the height of middle-class prosperity.
1. Owning a House in the Suburbs
A modest family home with a freshly-trimmed lawn, white picket fence, and kids playing in the backyard was the ultimate symbol of thriving in the middle class. To be fair, houses also averaged less than $100,000 in the ’50s. That’s long gone today.
2. A Brand New Station Wagon in the Driveway
A brand new Ford Country Squire station wagon — complete with wood paneling, of course — was another middle-class rite of passage. For some reason, road trips in these old vehicles just hit different.
3. ‘Modern’ Kitchens With all the Fixings
Decking out the crib with a washing machine, color TV, and, later on, a microwave and dishwasher, meant you were keeping pace with with the modern conveniences that defined middle-class living. Bonus points if you had an avocado-green appliance!
4. College Education for the Kids
Being able to send the kids off to college (especially if you were the first generation to do so) was seen as a defining marker of middle-class achievement and success. Granted, college tuition was a fraction of what it costs today.
5. A Stable Job With Benefits
A salaried position that came with health insurance, a pension plan, and job security (typically through unions or long-term employment at the same company) reflected the post-war economic boom as well as a stable path to retirement.
6. Going on Vacation Once a Year
Whether it was a road trip to the beach or camping in the woods, having the time and money to take a yearly vacation meant families had enough financial freedom for leisurely expenses. Compared to today, everything was also way more affordable.
7. Joining the Country Club
Membership in the local country club, Rotary, PTA, or other civic organizations served as both a badge of middle-class achievement and a ticket to the community’s inner circle. You probably had to be pretty good at golf to get in, though.
8. A Two-Car Garage
Back in the day, it wasn’t uncommon for a single-income family to own more than one car. It meant dad had both the means to afford multiple vehicles and could support the different lifestyles of the family.
9. Retirement Plans and Owning Stock
Though investing in the stock market and pension plans became more common in the late 20th century, having a retirement nest egg was super important for folks in the middle-class. It also meant you were one step closer to the American Dream.
10. A Backyard for the Kids (and Maybe a Grill or Pool)
Few things were as quintessentially American as throwing the backyard BBQ. Whether it was grilling burgers, playing catch, or installing a swing set or inflatable pool, these simple pleasures screamed peak suburban life and middle class success.
Craving more middle-class nostalgia?
Then don’t miss 18 Photos That Show What the Middle Class Looked Like in the ’70s vs. Today for a comparison between middle-class life during that decade and now. You should also check out 11 Signs You Grew Up in a Middle-Class Household and 10 Middle-Class Cars That Defined the American Family.