NIL valuation

  • A football player in a purple and gold LSU uniform prepares to throw a pass during a game. He wears a helmet and is holding the football in his right hand while looking downfield. The background shows a blurred crowd.
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    The 15 Most Expensive NIL Deals in College Sports

    Discover the biggest NIL deals in college sports and how top athletes are cashing in on their name, image, and likeness rights.

    College athletes are cashing in like never before, and the numbers are eye-popping. Thanks to the NCAA’s recent rule changes around NIL — short for “Name, Image, and Likeness” — student-athletes can now legally earn money from endorsements, sponsorships, appearances,…