23 Things That Shouldn’t Be This Expensive
If it feels like life is more expensive nowadays, you’re not alone. Some everyday items and services have transformed into wildly expensive products, making people wonder why they’re paying so much for basic necessities. Things that were once reasonably priced have become out-of-reach luxuries for many.
From absolute essentials to occasional splurges, we took a look at 23 things that have no business being as expensive as they are today.
1. Baby Formula
Parents will feel this one. The average cost of baby formula for babies who are exclusively formula fed amounts to $100-$150 each month, or $1,200-$1,500 each year. Formula is so expensive in part because of production costs, supply chain issues, and import/export fees, but also because of inflated retail prices.
2. Gym Memberships
Gym memberships, especially at boutique or luxury fitness centers, can cost hundreds (if not thousands) of dollars a month. Despite offering basic equipment, the trend of upscale amenities has pushed prices higher. Meanwhile, budget gyms like Planet or Crunch Fitness provide the same physical results at a fraction of the cost. Just don’t expect chilled, cucumber-scented face towels or luxe saunas at a Plant Fitness.
3. Pre-Cut Produce
We get it. Pre-cut produce — whether it’s diced watermelon or sliced cheese — offers convenience, and convenience costs money. But why are we paying double and sometimes triple for someone (or a machine) to cut our food? Make it make sense.
4. Bottled Water
Bottled water, once a cheap convenience, has surged in price and can now cost more than a can of soda. Premium brands are now labeling their products “purified” or “spring” water, as companies capitalize on the demand for convenience and health-consciousness. Ironically, in many places, tap water is just as clean — and costs a fraction of the price.
5. Airport Food
Eating at the airport now feels like paying a luxury tax, with food prices nearly double what you’d find outside the airport. Limited competition and captive customers enable vendors to charge sky-high rates, and a lackluster croissant or coffee can easily drain your wallet before you even board your flight. And let’s face it — there’s nothing worse than paying $10 for a soggy sandwich.
6. Movie Theater Popcorn
Talk about sticker shock. The price of popcorn at theaters has ballooned to astronomical levels, sometimes costing as much as a movie ticket. Since studios take a large cut of ticket sales, movie theaters are forced to rely on concessions to turn a profit. (Though if you ask us, that sounds like a them problem.) As a result, customers feel gouged for something that costs literal pennies to make. We hate it here.
7. College Tuition
Since the 1980s, the cost of higher education has skyrocketed, forcing students to take out multiple loans to cover tuition. This has ultimately left many students and families saddled with debt and financial stress. Despite promises of a brighter future, tuition increases have far outpaced both inflation and wage growth, leading many to question whether the value of a degree justifies the debt burden it carries.
8. Concert Tickets
Attending a concert or play used to be an affordable treat, but now tickets come with eye-watering price tags (ahem, Taylor Swift’s Eras Tour). With fees, VIP upgrades, and dynamic pricing, live shows have become a luxury only some can afford. To make matters worse, scalping and ticket resellers further drive up costs, pricing many fans out of events they used to look forward to.
9. Coffee To-Go
The average price of drip coffee to-go hovers around $2.50, which is fine if you get a cup once in a while. But add a pump of vanilla or make it a latte, and suddenly it jumps up to $5 or more. When you consider how much money you save by making coffee at home, ordering a cup at a coffee shop doesn’t sound so hot.
10. Subscription Services
Streaming and digital services have steadily raised prices in recent years, often by introducing new tiers for ad-free experiences. What was once a more affordable alternative to cable TV has now become just as expensive, with multiple subscriptions needed for different content. This has left some consumers rethinking their commitment to so many platforms.
11. Housing
Since the Great Recession hit in late 2007, the U.S. housing market has seen extreme price inflation, making homeownership a distant dream for many people. Even rent, which was once viewed as a more manageable alternative to homeownership, has skyrocketed. Despite the high costs, salaries have lagged behind and many are struggling to find affordable housing.
12. Used Cars
Used cars, once seen as a more affordable alternative to new vehicles, have skyrocketed in price due to supply chain issues and increased demand. With fewer new cars available, buyers have no choice but to turn to the used market. As a result, this has pushed the price of used vehicles to unprecedented levels. Some now sell for more than their original price when new, which is pretty crazy when you think about it.
13. Child Care
Have a young kid? You can relate to this next one. With rates surging to new heights, finding affordable child care is nearly impossible for many families across America, and experts fear the situation will only get worse. These costs, which are driven by a combination of regulatory requirements, labor shortages, and demand, are forcing parents to make difficult financial decisions to balance their work and family needs.
14. Toilet Paper
Even basic household items like toilet paper have seen a sharp price increase in recent years. Supply chain disruptions and increased demand during the COVID-19 pandemic contributed to the rise in cost. In hopes of optimizing their purchasing power, some shoppers are now rethinking bulk-buying strategies to save on everyday essentials.
15. Furniture
Furniture, especially for simple designs or even affordable IKEA-like items, has become surprisingly pricey. The rise is attributed to material and shipping costs, which have increased significantly due to supply chain disruptions and global demand. As a result, even basic or flat-pack furniture has seen steep price hikes. To add insult to injury, we’re still having to assemble most furniture, even after paying an arm and a leg for it.
16. Car Repairs
The dream of owning a car has become more burdensome as maintenance costs skyrocket, with parts and labor prices spiking. Mechanics pass rising material costs and supply shortages onto consumers, making even simple repairs like oil changes and tire rotations far more expensive. What used to be routine or easy fixes can now result in hefty bills.
17. Wedding Expenses
Having a traditional wedding? Be prepared to spend a ton of money. The cost of weddings has ballooned, with vendors and planners charging a premium for everything from flowers and photographs to catering and alcohol. Many couples now feel pressure to overspend, as the “wedding industry” pushes lavish trends and expectations. The average wedding now costs tens of thousands of dollars, with many couples going into debt to fund them. Ah, love.
18. Textbooks
College textbooks have become shockingly expensive, with prices often reaching hundreds of dollars per book — which is ironic, since college students aren’t known for having a ton of money to their name. Publishers also regularly release new editions with minimal changes or additions, but have the gall to force students to buy the latest version. This has sparked a movement toward open-access resources and textbook rentals, because enough is enough.
19. Beauty Products
Skincare and makeup products have seen price hikes, with luxury brands pushing for higher costs. Many consumers now pay premium prices for branded goods, despite the fact that affordable alternatives often offer the same results and benefits. Marketing and packaging frequently drive up the price tag without improving product quality.
20. Rentals
Rental prices for everything from homes and Airbnbs to tools and even electronics have increased dramatically. As property owners and rental companies face higher costs themselves, those increases are passed down to consumers. The result is a market where renting can often cost more than owning a starter home, leaving people with fewer options to stay within budget.
21. Hotel Stays
Not to be left behind, hotels have raised prices significantly, even for basic accommodations or bookings made well in advance. With travel rebounding after the pandemic, many hotels are now charging customers more while offering fewer amenities. What was once an affordable getaway has now turned into a major financial decision for many travelers.
22. Pet Food
The cost of feeding our furry babies has also gone up, especially for specialty or premium brands that offer minimally-processed foods. As more people adopt pets and demand better ingredients, companies have raised prices across the board to keep up with demand. Even basic kibble has become pricier, making the costs of pet ownership more expensive than ever.
23. Insulin
Prior to a cap on the cost of insulin that took effect in January 2023, life-saving insulin had become prohibitively expensive, forcing some diabetics to ration their doses. Despite being discovered over a century ago, pharmaceutical companies, driven by corporate greed, continued to charge exorbitant prices. This sparked public outcry, with many calling for stricter regulations on essential medicines. Despite the cap, many people who need insulin are still unable to afford the necessary medicine.
For a look at more overpriced items, don’t miss 10 Photos That Show Why Birthday Parties Are Way More Expensive Now and 12 Stupidly Expensive Versions of Everyday Products. You should also check out 12 of the Most Expensive Mistakes People Have Made and 19 Rare and Expensive Foods From Around the World.