11 Vintage Holiday Ads That Would Be Banned Today

A vintage split-image ad: Left side shows a happy family giving a woman a vacuum cleaner for Christmas; right side displays a revolver with a card that reads, "Isn't it time you gave yourself a Christmas gift?

Holiday advertising from the mid‑20th century often sparkled with charm, nostalgia, and cheer, but many of those campaigns would never make it past today’s standards. From casual sexism to unsafe product endorsements, these vintage ads reveal how cultural norms have shifted dramatically. What once seemed festive or funny now reads as problematic, even shocking, reminding us how far advertising ethics and social awareness have come.

1. ‘Saw this today, and had a laugh. There is no way in the North Pole this type of advertising would fly in today’s world.’

A vintage Christmas-themed advertisement shows Santa Claus holding a cigarette, with boxes of Camel Cigarettes and Prince Albert Smoking Tobacco. The text reads, "Gifts that say Merry Christmas with every puff...
AgueDesigns/reddit.com

Santa cheerfully endorsing cartons of cigarettes as the “perfect gift” for family gatherings.

2. When Whisky Was Masculine and Misogyny Was Marketing

A vintage-style ad shows a woman sitting on a man's lap in a retro living room. Below are photos of couples and friends with drinks. Large text reads: “Your mom wasn’t your dad’s first. Damn right your dad drank it.”
deleted/reddit.com

The sexism and trivialization of alcohol dependency would be unacceptable now.

3. Normalisation of Harm in Celebrity Endorsement

Vintage advertisement featuring a smiling man in a suit (Ronald Reagan) holding a cigarette, surrounded by Chesterfield cigarette packs and boxes, promoting Chesterfields as a Christmas gift. An arrow highlights Reagan’s signature.
via pinterest.com

Reagan’s Chesterfield ad exemplifies mid-century tactics that fused festivity, fame, and addiction.

4. Imagine the uproar this ad would cause today.

A baby drinks from a green glass bottle of 7-Up. The ad’s headline reads, “Why we have the youngest customers in the business.” A larger 7-Up bottle is shown below, with promotional text about the soda’s wholesomeness.
gurumoves/reddit.com

The kid in the picture looks like he hasn’t even reached his first birthday, but here he is happily guzzling 7-Up from a bottle.

5. From the North Pole, with Objectification

A vintage ad shows Santa Claus resting on a black background above a woman smiling in lingerie and stockings. Text reads, "Rest assured, Santa... She'll love you for giving Mojud!" The Mojud logo is at the bottom.
deleted/reddit.com

When comfort meets compliance under the tree.

6. Deadly Gift

A vintage black-and-white Christmas ad features a revolver next to pine branches and baubles, with a tag reading, “Isn’t it time you gave yourself a Christmas Gift?” and text promoting a Colt Match Target revolver.
via instagram.com

This ad reflects postwar ideals where leisure, identity, and weaponry converged under the Christmas tree.

7. Merry Cleanmas

A man covers a woman's eyes as a young girl stands beside her, revealing a new vacuum cleaner as a gift. The room is decorated for Christmas with a tree, gifts, and festive decor. The scene promotes Dowmetal.
via pinterest.com

Santa traded his sleigh for a vacuum cleaner.

8. Holiday Mischief

A vintage advertisement features a woman in a green dress sitting on Santa Claus’s lap, holding his face affectionately. Beside them is a box of White Owl cigars. Bold red text reads, “Quickest Way to a Man’s Heart.”
via pinterest.com

She offered him Havana kisses and holiday cancer.

9. Ironing Out Her Future?

A vintage ad collage: Left, a girl irons a doll’s dress with a child-sized ironing set. Right, Mrs. Claus excitedly receives an ironing board from Santa, who stands beside her with a smile. Both images promote ironing products.
via pinterest.com

The gift of gender roles, shrink-wrapped.

10. Gone too far

A vintage-style illustration of a woman and a young girl smiling at each other, with green cannabis plants in front of them. Text above reads: "We'll have lots to smoke this winter, won't we Mother?
anonymous/reddit.com

A season of giving, coughing, and questionable parenting.

11. June in December: Flaunt the Reaction

A vintage advertisement shows three smiling people with tanned skin, holding a sun lamp, alongside a blonde woman looking concerned. Bold text reads, "Give a June tan for Christmas.
via instagram.com

A tan so unexpected, even Santa is confused.

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Author
Mariano Montagna

Mariano holds a Bachelor’s Degree in Advertising and is a Show Production graduate. He is deeply passionate about pop culture and creativity, and believes in the power of storytelling to shape ideas and inspire people to enjoy the otherwise occasionally mundane slog of a typical workday just a bit more, with entertaining content. Find Mariano over on IG at @marianmontagna.