College football has entered a new era where the roar of the crowd isn’t the only sound shaping the game, brand deals are echoing just as loudly. Some players have secured partnerships that rival professional endorsements in terms of scale and creativity. From national campaigns with powerhouse brands to clever local collaborations that highlight personality and hometown pride, these deals showcase how college athletes are redefining influence both on and off the field. Here are 15 of the most impressive brand deals from college football players.
1. Malachi Nelson- Gatorade
USC’s Malachi Nelson partnered with Gatorade, joining a list of elite athletes. The deal highlights his potential as a future star and ties him to one of sports’ most iconic brands.
2. Caleb Williams- Beats by Dre
Former USC quarterback Caleb Williams signed a deal with Beats by Dre, showcasing his charisma and style. The partnership emphasizes his crossover appeal beyond football.
3. Jaden Rashada- Adidas
Arizona State’s Jaden Rashada signed with Adidas, a move that reflects the brand’s push to compete with Nike in the NIL (Name, Image, and Likeness) space. His deal includes promotional campaigns and gear.
4. Quinn Ewers- Wrangler
Texas quarterback Quinn Ewers partnered with Wrangler jeans, blending his cowboy persona with a classic American brand. It’s a perfect cultural fit that resonates with fans.
5. Bryce Young- Dr Pepper
Before heading to the NFL, Bryce Young struck a deal with Dr Pepper, starring in the brand’s “Fansville” commercials. His NIL partnership showed how athletes can land national ad campaigns.
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6. Bo Nix- Topps Trading Cards
Oregon’s Bo Nix collaborated with Topps to release limited-edition trading cards. This deal tapped into nostalgia while giving fans a collectible tied to his college career.
7. Marvin Harrison Jr.- Monarc
Ohio State’s Marvin Harrison Jr. partnered with Monarc, a football training machine company. The deal reflects his reputation for precision and dedication to skill development.
8. Drake Maye- Raising Cane’s
North Carolina quarterback Drake Maye signed with Raising Cane’s, appearing in ads and promotions. The partnership highlights his local appeal and playful personality.
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9. Shedeur Sanders- Brady Brand
Colorado’s Shedeur Sanders teamed up with Brady Brand, Tom Brady’s clothing line. The deal connects him to NFL greatness while boosting his fashion credibility.
10. Dillon Gabriel- Sonic Drive-In
Oklahoma quarterback Dillon Gabriel partnered with Sonic Drive-In, starring in regional campaigns. The deal emphasizes his approachable image and connection to everyday fans.
11. Jalen Milroe- Leaf Trading Cards
Alabama’s Jalen Milroe signed with Leaf Trading Cards, giving fans a chance to collect his likeness. It’s a smart way to monetize his rising profile.
12. Nico Iamaleava- Candy Company Collaboration
Tennessee’s Nico Iamaleava landed an unusual NIL deal with a regional candy company, showing how local businesses can creatively tap into athlete popularity.
13. Sam Hartman- Bojangles
Notre Dame quarterback Sam Hartman partnered with Bojangles, a Southern fast-food chain. His deal reflects regional loyalty and adds a personal touch to his brand.
14. J.J. McCarthy- Dunkin’
Michigan quarterback J.J. McCarthy signed with Dunkin’, appearing in campaigns that highlight his energy and charisma. It’s a national brand fit for a player with a championship pedigree.
15. Arch Manning- Nike
Arch Manning, the Texas quarterback and member of football royalty, signed a multi-million dollar deal with Nike, cementing his status as one of the most marketable athletes in college sports. His contract reportedly rivals NFL salaries.
College football’s NIL era has transformed the playing field far beyond touchdowns and trophies. These 15 brand deals illustrate how athletes are no longer just faces of their teams; they are becoming cultural icons, business partners, and influencers in their own right. In short, the roar of the crowd may still fuel the game, but the echo of brand partnerships is proving just as powerful.
