Black-and-white photo of vintage cars parked at a Sonic Drive-In. The retro sign advertises onion rings and hamburgers. Leafless trees and a low building are visible in the background.

Fast food restaurants didn’t always have instantly recognizable logos, enormous drive-thrus, and thousands of locations around the world. Many of today’s biggest chains started with a single restaurant, roadside stand, or surprisingly modest storefront.

Long before standardized interiors and international expansion, their earliest locations often looked nothing like the restaurants customers recognize today. These photos capture 18 famous fast food chains during their much humbler beginnings.

1. McDonald’s

Black and white photo of an old McDonald’s restaurant with a large sign advertising “15¢ McDonald’s Famous Hamburgers.” The building is small with a walk-up counter and is surrounded by trees and a parking lot.
Trish Jefferson / Pinterest.com

The original McDonald’s opened in San Bernardino, California, in 1940 as a barbecue restaurant operated by brothers Richard and Maurice McDonald. Their streamlined “Speedee Service System” later helped establish the model that transformed fast food.

2. KFC

Sanders Cafe and Kentucky Fried Chicken signs stand near a historical marker, marking the birthplace of KFC. A small white building and a cloudy sky are also visible.
Walter Kappelmann / Pinterest.com

Colonel Harland Sanders began serving travelers at a service station in Corbin, Kentucky, years before Kentucky Fried Chicken became an international chain. The historic Sanders Café still reflects those early beginnings.

3. Burger King

A vintage Burger King restaurant with a large sign featuring the Burger King mascot and two classic cars parked outside. The building and cars suggest the image is from the 1950s or 1960s.
Terri Carroll / Pinterest.com

Before the Whopper became internationally famous, the company that evolved into Burger King began in Florida during the 1950s. Early restaurants had a much simpler roadside appearance than today’s locations.

4. Taco Bell

A vintage black-and-white photo of the original Taco Bell restaurant with a large retro sign and a small building featuring arched doorways and a tiled roof surrounded by trees.
Twitter Inc.  / Pinterest.com

Glen Bell opened the first Taco Bell in Downey, California, in 1962. The tiny building featured arches, stucco walls, and a walk-up ordering window.

5. Wendy’s

A Wendy’s restaurant with retro signage and striped exterior, vintage cars parked outside, and cloudy skies overhead on a quiet street.
Jay Williams / Pinterest.com

Dave Thomas opened the first Wendy’s in Columbus, Ohio, in 1969. The original restaurant featured the chain’s old-fashioned décor and distinctive early branding.

6. Subway

A red building with large yellow letters reading “*Pete’s SUBWAY*.” Inside, a person prepares food behind a counter. The windows reflect the street and surrounding buildings.
Vintage Botequim / Pinterest.com

The future sandwich giant started in Bridgeport, Connecticut, in 1965 under the name Pete’s Super Submarines. Its early storefront was a far cry from the standardized Subway locations that eventually appeared worldwide.

7. Pizza Hut

A vintage Pizza Hut restaurant with striped exterior, parked classic cars in front, and trees in the background on a cloudy day.
Steve_K / Pinterest.com

Brothers Dan and Frank Carney opened the first Pizza Hut in Wichita, Kansas, in 1958 after borrowing $600 from their mother. The business eventually became famous for its distinctive red-roof restaurants.

8. Domino’s

A man in a suit stands next to a vintage Domino’s Pizza delivery car with the number 22 on the door, parked on a city street in front of a brick building.
Agente Rivera Guzmán / Pinterest.com

The company began when Tom and James Monaghan purchased a small Michigan pizza shop called DomiNick’s in 1960. Tom later renamed the growing business Domino’s.

9. Dairy Queen

Black and white photo of a crowded Dairy Queen, with people standing outside and vintage cars parked in front; several women in dresses walk towards the shop.
. / Pinterest.com

The first Dairy Queen store opened in Joliet, Illinois, in 1940. Early locations were simple roadside shops centered around the company’s then-novel soft-serve frozen dessert.

10. Dunkin’

Black-and-white photo of a vintage Dunkin’ Donuts storefront with large cursive sign and four classic cars parked in front. Leafless trees and a house are visible in the background.
American Inno / Pinterest.com

Before Dunkin’ became a global coffee chain, founder William Rosenberg operated a restaurant called Open Kettle in Quincy, Massachusetts. It was renamed Dunkin’ Donuts in 1950.

11. Jack in the Box

Black-and-white photo of an old Jack in the Box fast-food restaurant with a large clown head on the roof, cars parked out front, and a person sitting at an outdoor table.


Marls 💋 / Pinterest.com

The first Jack in the Box opened in San Diego in 1951. Its giant clown mascot and early drive-thru intercom made the restaurant difficult for passing motorists to miss.

12. Sonic Drive-In

Black and white photo of a vintage drive-in restaurant with classic cars parked under a canopy. A sign reads “Sonic Drive In, Onion Rings, Hamburgers.” Leafless trees are visible in the background.
Gary Neel / Pinterest.com

Founder Troy Smith originally operated a restaurant called Top Hat in Oklahoma. Customers parked outside while carhops delivered orders directly to their vehicles, a format that became central to Sonic’s identity.

13. Carl’s Jr.

A vintage photo of a man in a uniform and apron standing by a food or drink stand with a sign reading “Drink Dr. Pepper” in the foreground. The scene appears to be from the early 20th century.
Carl’s Jr. / Pinterest.com

Carl Karcher and his wife Margaret started with a hot dog cart in Los Angeles in 1941 after borrowing money to help purchase it. Their small operation eventually developed into the Carl’s Jr. restaurant chain.

14. Little Caesars

Black and white photo of a vintage Little Caesar’s Pizza Treat restaurant with a lit sign advertising pizza, chicken, fish, shrimp, carry outs, delivery, and 15 minute service; old cars are parked outside.
Lizzie Ortiz / Pinterest.com

Mike and Marian Ilitch opened their first pizza restaurant in Garden City, Michigan, in 1959. Its original name was Little Caesar’s Pizza Treat, years before the chain’s “Pizza! Pizza!” advertising became famous.

15. Arby’s

Black and white photo of a vintage Arby’s restaurant with a large cowboy hat sign reading “Arby’s Roast Beef Sandwich” and cars parked outside. A person is walking near the entrance.
Frank Musick / Pinterest.com

Brothers Forrest and Leroy Raffel opened the first Arby’s in Boardman, Ohio, in 1964, positioning roast beef as an alternative to the hamburgers dominating fast food.

16. Popeyes

A vintage black-and-white photo of a Popeyes restaurant with a retro sign reading “Popeyes Famous Fried Chicken.” The building has large windows and a dark slanted roof. Cars and trees are visible in the background.
The History of Popeyes Louisiana Kitchen / popeyes.com

The first restaurant opened outside New Orleans in 1972 as Chicken on the Run. After the original concept struggled, founder Al Copeland changed the recipe and repositioned the restaurant around spicy New Orleans-style chicken.

17. Chick-fil-A

Black and white photo of the original Chick-fil-A restaurant, The Dwarf House, with vintage signs and a covered entrance, surrounded by trees and shrubs.
billontheroad / Facebook.com

Long before standalone Chick-fil-A restaurants became widespread, founder Truett Cathy operated the Dwarf Grill, later called the Dwarf House, in Hapeville, Georgia. He developed the chicken sandwich that would become the foundation of Chick-fil-A there.

18. Whataburger

Black and white image of a small Whataburger stand with signs advertising burgers for 35 cents, milkshakes for 15 cents, and a special for 45 cents. A trash can is visible in the foreground.
The First Whataburger / Pinterest.com

Harmon Dobson opened the first Whataburger stand in Corpus Christi, Texas, in 1950. The original operation was small and simple, with burgers designed to be so large customers would supposedly exclaim, “What a burger!”

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• No One Saw It Coming, But These 10 Things Are Now Normal
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Meet the Writer

Tatiana is a graphic designer specialized in marketing, with over 15 years of experience in the digital marketing world. Throughout her career, she’s worked with a variety of brands, developing strategies that blend creativity, identity, and results and loves to churn out refreshingly engaging content for audiences across many content realms at the same time. Find her on Behance at, tatianaalalach, as well.