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15 NIL Deals in College Sports When Athletes Cashed in Big

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A Tennessee Volunteers football player in a white uniform and helmet celebrates on the field.
via Canva

Talent speaks loud. Talent can change the game in an instant. When you consider what talent has done to the widening landscape of college sports it’s fascinating. The old order of college sports and how things ran and didn’t run when it came to college athletes being compensated for things like their faces being used on promotional images has been overhauled. These days college sports pay recognition toward college athletes with literal dollar signs attached to deals that are coming through the window. It’s a wonder to see. These 15 NIL deals are something else. That’s for sure.

1. Arch Manning

Football player in a white uniform with the number 16 on the jersey is holding a football, preparing to throw. The jersey has "Texas" written on it. Other players and a blurred stadium background are visible.
Todd Kirkland/Getty Images

College: University of Texas at Austin

Sport: Football

On3 NIL Valuation: $6.5 million

2. Cooper Flagg

Basketball player in a Duke uniform hangs from the hoop after a dunk. Opponents in dark jerseys look on from below. The scene is intense with dynamic motion captured.
Lance King/Getty Images

College: Duke University

Sport: Basketball

On3 NIL Valuation: $4.8 million

3. Carson Beck

A football player in a black shirt is holding a football, preparing to throw. He is on a field with a blurred background of spectators and stadium lights.
Todd Kirkland/Getty Images

College: University of Miami

Sport: Football

On3 NIL Valuation: $4.3 million

4. Livvy Dunne

A gymnast in a purple leotard performs a mid-air split with arms extended high. The arena background features empty seats with a yellow and purple pattern, creating a vivid contrast.
Derick E. Hingle/Getty Images

College: Louisiana State University

Sport: Gymnastics

On3 NIL Valuation: $4.1 million

5. Jeremiah Smith

A football player in a white and gray uniform celebrates while holding the ball in a stadium. The crowd is blurred in the background. Another player in a dark uniform is visible behind him. The scene is dynamic and energetic.
Todd Kirkland/Getty Images

College: Ohio State University

Sport: Football

On3 NIL Valuation: $4 million

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6. DJ Lagway

A football player in a blue jersey and orange helmet holds a football, poised to throw. His jersey reads "Gators" and displays the number 1. He is focused downfield as teammates and opposing players engage around him.
Julio Aguilar/Getty Images

College: University of Florida

Sport: Football

On3 NIL Valuation: $3.8 million

7. LaNorris Sellers

A football player in a black helmet, white jersey, and black pants is running on the field during a game. The crowd is visible in the background, and another player’s leg is partially visible in the foreground.
Isaiah Vazquez/Getty Images

College: University of South Carolina

Sport: Football

On3 NIL Valuation: $3.7 million

8. Garrett Nussmeier

A football player in a purple and yellow LSU uniform and helmet stands with hands on hips on a field. The number 13 is on his jersey. In the background, blurred fans are visible in stadium seats.
Alex Slitz/Getty Images

College: Louisiana State University

Sport: Football

On3 NIL Valuation: $3.6 million

9. Cade Klubnik

Quarterback in a white and orange football uniform, holding a football and preparing to throw during a game. The player stands outdoors on a field, wearing a helmet with a paw logo. An official logo patch is visible on the jersey.
Jack Gorman/Getty Images

College: Clemson University

Sport: Football

On3 NIL Valuation: $3.3 million

10. Drew Allar

A football player in a navy blue jersey with the number 15 prepares to throw a pass during a game. He is wearing a white helmet and white pants. Opposing team players in white and gold uniforms are in the background.
Michael Pimentel/ISI Photos/Getty Images

College: Pennsylvania State University

Sport: Football

On3 NIL Valuation: $3.2 million

11. Nico Iamaleava

A football player wearing a white and orange uniform and helmet, marked with the number 8, celebrates energetically on the field with his teammate in the background. The team's logo reads "VOLS." The scene is lively and vivid.
Robin Alam/ISI Photos/Getty Images

College: University of Tennessee

Sport: Football

On3 NIL Valuation: $3.1 million

12. Sam Leavitt

A football player in a maroon and yellow uniform throws a pass during a game. He wears the number 10. Other players and a brightly lit scoreboard are visible in the background.
Bruce Yeung/Getty Images

College: Arizona State University

Sport: Football

On3 NIL Valuation: $3 million

13. Bryce Underwood

A person wearing a University of Michigan cap and sunglasses smiles while holding a pen over a document. They are seated at a table with a blue tablecloth, surrounded by yellow and blue balloons. The backdrop displays Adidas logos and tiger paw prints.
Aaron J. Thornton/Getty Images

College: University of Michigan

Sport: Football

On3 NIL Valuation: $2.9 million

14. Darian Mensah

A football player in a white uniform with the number 10, wearing a white helmet with a wave logo, prepares to throw a pass during a game. Blurry spectators fill the background.
Greg Fiume/Getty Images

College: Duke University

Sport: Football

On3 NIL Valuation: $2.8 million

15. John Mateer

A football player wearing a white jersey with the number 10 and a captain's "C" stands on a field. He has a headband and black eye paint. The background shows a stadium with a crowd and other players.
Alika Jenner/Getty Images

College: University of Oklahoma

Sport: Football

On3 NIL Valuation: $2.7 million

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Matt Staff

Matt has spent over the last 8 years as both a writer and editor, working in Seattle and Brooklyn, where he is now based. He loves escaping the tirelessly fast pace of the “Mad Apple” that is NYC by taking walks and runs through parks where he’s able to catch up on the latest tea about society from the city’s ever chatty, always hungry, occasionally maniacal, pigeons. They always have a lot to say. When he’s not taking his urban nature strolls, or dutifully combing the deepest rabbit holes of the internet to find the content that’s worth sinking your mind’s teeth into, he’s likely holed up at a dark-lit dive bar with a new book and/or some friends, or just easily he could be on the hunt for the next addition to his steadily growing plant family.



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