A hand squeezes a Go-GURT tube to make it flat. The text "SLURP 'til it's FLAT" is in pink bubble letters on a green background with cartoon city buildings.
Via YouTube

School lunches just aren’t what they used to be. Not only can you reasonably expect whatever you decide to throw in that school lunch to cost far more than it used to, but it seems like the quality of those easily accessible foods is rapidly speeding downhill nowadays. I thought it’d be fun, in a darkly humorous way, to round up some of those iconic school lunch favorites that have somehow ended up becoming items that only make unwelcome dents in the bank account nowadays. The times they have changed, oh so much, and it’d sure be nice to return to the pricing of school lunches as they were.

1. Lunchables

Two lunch kits: Lunchables Ham & American Cracker Stackers with a cookie dessert on the left, and Armour LunchMakers Chicken Cracker Crunchers with cookies and cheese on the right. Both packages are unopened.
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A standard Lunchables pack back in the day was often going to run you anywhere around $1.00 to $1.50 (late 1990s-early 2000s). Today, however many of those same varieties will sell for $3 to $5 each. Any parent who is being asked to grab Lunchables from the store is definitely feeling that extra financial weight.

2. Capri Sun

A Capri Sun juice pouch with a yellow straw inserted near the top, featuring blue graphics of surfers and labeled "Wild Cherry Juice Drink Blend" against a light blue background.
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Capri Sun pouches were once a great budget-friendly addition to almost every lunchbox. They usually only cost $0.15 to $0.20 per pouch. Today though, many of those same multipacks work out to $0.40 to $0.60 per pouch. If only the actual drink had changed a bit to match the price change.

3. Dunkaroos

A colorful Dunkaroos box shows chocolate cookies and white creme frosting. The packaging features a cartoon kangaroo and bright, bold text on a blue background with a sprinkle pattern.
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Back in their prime, Dunkaroos were a relatively inexpensive treat that parents could throw into lunchboxes without even thinking twice. After momentarily vanishing into the abyss and then making their grand comeback though, modern packs cost much more than they did decades ago.

4. Fruit Roll-Ups

A single unopened Fruit Roll-Ups package, silver with green and red text, is placed on a plain white surface.
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Fruit Roll-Ups were a lunchbox staple throughout the 1980s, 1990s, and also the early 2000s. Individual servings that would only cost mere pennies now work out to costing more than $0.50 each, even when purchased in multipacks.

5. Gushers

A close-up of a hand holding an opened bright yellow package of Fruit Gushers, a fruit-flavored snack, with colorful graphics and the Gushers logo visible.
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Kids were obsessed with Gushers for their dynamic combination of sweet filling and colorful packaging. Packs that were once hardly worth an afterthought now cost two to three times what they did a generation ago.

6. Fruit by the Foot

Several brightly colored boxes of Fruit by the Foot snacks labeled "12 VALUE ROLLS" are lined up in front of a person wearing a black shirt with a circular design.
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Fruit by the Foot was once one of those affordable ways to satisfy the proverbial sweet tooth without consuming an incomprehensible amount of sugar in the process. Today’s boxes, though, cost far more than parents ever remember.

7. Cosmic Brownies

Seven chocolate brownies topped with glossy chocolate glaze and colorful round sprinkles are arranged on a white surface, with more sprinkles scattered around them.
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Little Debbie’s Cosmic Brownies were once a go-to budget snack. Individual brownies that once felt like pocket-change purchases years ago now often cost several times more per serving.

8. Zebra Cakes

A plate with three Little Debbie Zebra Cakes, one cut in half to show the cream filling, sits in front of a Zebra Cakes box on a white marble surface.
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Zebra Cakes earned their loyal following because they delivered loads of sweetness at a very low price point. While they maintain their popularity, modern boxes often cost far more than they did 15 or 20 years ago.

9. Twinkies

Rows of golden yellow snack cakes are lined up neatly on a conveyor belt in a factory setting, ready for packaging.
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Twinkies have survived changing tastes, ownership shifts, and even a complete temporary disappearance from store shelves. What hasn’t survived all the changes, though, is their old price.

10. Bagel Bites

Four boxes of Bagel Bites pizza snacks are stacked on a kitchen counter. Two boxes are three cheese flavor, and two are cheese and pepperoni flavor. A hand is holding one of the boxes on the left side.
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Bagel Bites were a freezer staple for those quick lunches and after-school snacks. Boxes that would sell for just a few dollars in the early 2000s now cost almost double that amount.

11. Totino’s Pizza Rolls

Three golden-brown, square pizza rolls are shown. One is split open, revealing melted cheese and tomato sauce inside. The background is black, making the rolls stand out.
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A few snacks were more common in American freezers than pizza rolls. Once considered one of the cheapest options for hungry kids out there, today’s larger bags can cost substantially more than they did even a decade ago. Inflation really rocked that freezer aisle.

12. SunnyD

Close-up of a SunnyD orange drink label, featuring large, bold "SunnyD" text with an orange slice and rays of light in the background. The design is bright orange and yellow with "100% Vitamin C" also visible.
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SunnyD brings to mind all that electric marketing that dominated television sets back in the day. I can still hear some of those rocking jams from their commercials. Families who remember paying just a couple of dollars for large bottles might be surprised by the current prices of SunnyD.

13. Go-Gurt

A colorful ad shows a cartoon hand holding a flat snack pouch with text reading "SLURP 'til it's FLAT." Next to it is a green and red tube labeled "Go-Gurt" against a bright green cityscape background.
youtube

Go-Gurt made yogurt both more portable and more fun for kids. While it retains its popularity, the cost per tube has skyrocketed since its early years. Parents looking for lunchbox staples oftentimes come to discover that that very convenience comes at a premium.

Meet the Writer

Matt has spent over the last 8 years as both a writer and editor, working in Seattle and Brooklyn, where he is now based. He loves escaping the tirelessly fast pace of the “Mad Apple” that is NYC by taking walks and runs through parks where he’s able to catch up on the latest tea about society from the city’s ever chatty, always hungry, occasionally maniacal, pigeons. They always have a lot to say. When he’s not taking his urban nature strolls, or dutifully combing the deepest rabbit holes of the internet to find the content that’s worth sinking your mind’s teeth into, he’s likely holed up at a dark-lit dive bar with a new book and/or some friends, or just easily he could be on the hunt for the next addition to his steadily growing plant family.