world cup

  • Six bottles of Budweiser beer are lined up in a fridge or cooler, with their labels clearly visible. The tops of several more bottles can be seen below the shelf.
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    18 Companies That Spent Millions to Sponsor the World Cup

    Discover 18 companies that invested millions to sponsor the FIFA World Cup, using football's biggest stage to build global brand recognition.

    Discover 18 companies that invested millions to sponsor the FIFA World Cup, using football’s biggest stage to build global brand recognition.

  • A soccer player wearing an Argentina jersey raises an arm and smiles on a green field.

    14 World Cup Legends Who Built Lasting Fortunes

    These 14 World Cup legends earned more than trophies, building lasting fortunes through endorsements, investments, and successful business ventures.

    These 14 World Cup legends earned more than trophies, building lasting fortunes through endorsements, investments, and successful business ventures.

  • Glass storefront with "FIFA World Cup 2026 Store" sign, logos for adidas and VISA, and part of a colorful mascot mural visible on the lower windows. Reflections show ceiling beams and building structure above.
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    15 Brands That Won Big From the FIFA World Cup

    Brands have used the FIFA World Cup to reach millions of fans, turning global exposure into record sales and lasting recognition.

    Brands have used the FIFA World Cup to reach millions of fans, turning global exposure into record sales and lasting recognition.

  • Fans wearing Argentina soccer jerseys and face paint cheer enthusiastically in a stadium. Some wave flags and wear blue-and-white wigs, showing support for their team. The crowd is lively and festive.

    10 World Cup Traditions Everyone Recognizes Even if They Don’t Watch Football

    The World Cup is one of the few sporting events that reaches far beyond sports fans. Even people who never…

    The World Cup is one of the few sporting events that reaches far beyond sports fans. Even people who never watch football can recognize certain traditions, rituals, and moments that seem to happen every four years. These customs have become…

  • The Obelisk of Buenos Aires stands at the center of a wide avenue, surrounded by historic buildings, as the sun sets and casts a warm golden light over the city skyline.

    10 Countries That Experience Football in Completely Different Ways

    Football may be the world’s most popular sport, but the way people experience it varies dramatically from one country to…

    Football may be the world’s most popular sport, but the way people experience it varies dramatically from one country to another. In some places, it’s a weekly ritual passed down through generations. In others, it’s a celebration that spills into…

  • Two photographers kneel and lie on the ground aiming cameras at a black-and-white dog sitting on grass near a ball. The dog looks upward while another person stands partially visible in the background.

    11 Strange Things That Happened During World Cups and People Forgot About

    The FIFA World Cup has produced some of the most iconic moments in sports history, but not every unforgettable event…

    The FIFA World Cup has produced some of the most iconic moments in sports history, but not every unforgettable event involves a winning goal or a championship celebration. Across decades of tournaments, bizarre incidents, unexpected interruptions, and strange stories have…