11 Vintage Beer Signs That Sold for Thousands

An illuminated sign hangs on a brick building. The top section reads "DRINK BLATZ BEER" in bold letters, with a vintage style. Below, another sign reads "TOM'S PLACE." The signs are outlined with neon lighting.

Vintage beer signs are a valuable find for collectors, especially those who have a home bar. Whether neon, porcelain or a classic tin wall hanger, these pieces of brewing history can go for thousands at auction. Some are simple and nostalgic, while others are ornate and rare, but they all have one thing in common — they’re often worth more than you’d expect. Here are some of the highest-selling beer signs we could find.

1. Blatz Beer Neon Sign

Neon sign on a dark background displaying the words "Drink Blatz Beer" with "Blatz" in large, bright letters.
liveauctioneers.com and RM | Sotheby’s
liveauctioneers.com and RM | Sotheby's

Sold for: $7,500

“Blatz” might sound like one of Homer Simpson’s euphemisms, but in reality, it was a Milwaukee-brewed beer from 1851 until 1951 when Pabst Blue Ribbon bought it. These days, the Blatz beer label is under Milwaukee’s Miller Brewing Company’s purview, making vintage signs of the brand valuable relics.

2. Pabst Blue Ribbon ‘By the Way’ Sign

Vintage sign advertising "By the way—Pabst Blue Ribbon Beer" in bold yellow and blue letters on a dark blue background, with a blank cream-colored banner at the bottom.
liveauctioneers.com and Matthews Auctions, LLC
liveauctioneers.com and Matthews Auctions, LLC

Sold for: $6,000

Is the banner beneath the “beer” like a fill-in-the-blank? How fun! 

3. Yosemite Beer Reverse Glass Saloon Sign

Ornate oval beer label with gold floral border. Text reads "Yosemite Beer." Features orange poppies and sunburst design. The words "Famous as the Valley" and "Enterprise Brewing Co. S.F." are included.
liveauctioneers.com and Dan Morphy Auctions
liveauctioneers.com and Dan Morphy Auctions

Sold for: $34,000

This beer sign is significantly more ornate than your average neon sign or Budweiser tin wall-hanging, but north of $30,000 for a Yosemite beer frame is mind-boggling to say the least.

4. Germania Brewing Co. Lager Beer Porcelain Sign

Vintage blue and white enamel sign for Germania Brewing Co. featuring an American eagle emblem with a shield. Text reads: "Germania Brewing Co. Lager Beer, Buffalo, N.Y." and "Richmond Auctions" in the bottom right corner.
liveauctioneers.com and Richmond Auctions
liveauctioneers.com and Richmond Auctions

Sold for: $8,000

This pre-Prohibition Germania Brewing porcelain sign includes brackets on the back and is slightly curved, making it ideal for mounting. Despite its “Buffalo, N.Y.” inscription, the sign is marked “Ingrich Beaver Falls, PA.” 

5. Miller High Life Pretty Girl Sign

Vintage advertisement for Miller High Life Beer featuring a woman in a red dress and large hat sitting on a crescent moon, holding a glass of beer, set against a dark blue starry background.
liveauctioneers.com and Matthews Auctions, LLC
liveauctioneers.com and Matthews Auctions, LLC

Sold for: $6,000

We can all argue over which beer brand brews the best beverage, but perhaps we can find some common ground in agreeing that Miller High Life has graced us with some of the best vintage beer signs. This colorful example is a definite favorite.

6. Coors Beer Double-Sided Neon Sign

A neon sign with the words "Coors On Tap" in bright yellow and red against a dark background, mounted on a brick wall.
liveauctioneers.com and Burley Auction Group
liveauctioneers.com and Burley Auction Group

Sold for: $5,000

Nothing says “vintage beer sign” better than neon. One look at this Coors sign has us feeling all kinds of nostalgia.  This original, double-sided neon over porcelain sign came from a cafe in Northwest Colorado and sold for a whopping $5,000.

7. Lone Star Beer Neon Sign

An oval neon sign displays the words "Lone Star Beer" in white. At the center, an armadillo is depicted wearing a red, white, and blue blanket with a yellow star, resembling the Texas flag. The sign is illuminated against a dark background.
liveauctioneers.com and Vogt Auction Texas
liveauctioneers.com and Vogt Auction Texas

Sold for: $3,750

A neon beer sign with a Texas-themed armadillo is about as on-brand as humanly possible for Lone Star Beer — the “national beer of Texas.” 

8. Budweiser Beer Porcelain Neon Sign

A vintage neon sign reads "Drink Budweiser" in bright red letters with a green outline. The sign is rectangular with a slightly ornate border and features the Budweiser logo emblem at the bottom.
liveauctioneers.com and Matthews Auctions, LLC
liveauctioneers.com and Matthews Auctions, LLC

Sold for: $3,200

We can’t talk about vintage beer signs — especially neon ones — without Budweiser coming up. This one includes the well-known Anheuser Busch logo for extra charm.

9. Pabst Blue Ribbon Die Cut Sign

Blue and white logo for "Pabst Blue Ribbon" with a blue ribbon design. The words "finest beer served...anywhere!" are at the bottom.
liveauctioneers.com and Rockabilly Auction Company
liveauctioneers.com and Rockabilly Auction Company

Sold for: $3,000

PBR’s branding is so iconic and endearing, and this die-cut sign epitomizes the beer’s award-winning aura beautifully.  This embossed plastic and metal sign lights up too, adding to its value.

10. Schmidt’s City Club Beer Porcelain Neon Beer

A neon sign reading "Schmidt's City Club Beer" in bright red lettering against a dark background. Decorative elements include red and white geometric patterns on the sides and the word "Luminous" at the bottom.
liveauctioneers.com and Matthews Auctions, LLC
liveauctioneers.com and Matthews Auctions, LLC

Sold for: $5,000

Founded in 1855, this brewing company was one of the original breweries in Saint Paul, Minnesota. It;s now defunct, making its vintage signs more valuable and coveted by collectors.

11. Anheuser-Busch Wall Mount Sign

A vintage circular sign with the text "ANHEUSER-BUSCH BEER" in bold red letters. At the center, there's an eagle perched on an emblem featuring the letter "A," with the words "ON DRAUGHT." The sign appears weathered and metallic.
liveauctioneers.com and The Stein Auction Co.
liveauctioneers.com and The Stein Auction Co.

Sold for: $2,600

Anheuser Busch is the quintessential beer brand with tons of nostalgia swirling around it. This tin beer sign with the brand’s iconic logo is the epitome of vintage beer signs.

Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922