The 1970s were a groovy decade for advertising, complete with bright colors, catchy slogans, and quirky images. From retro campaigns for Coca-Cola and Bic razors to eccentric (and downright creepy) promotions for household products and restaurants, these ads capture the essence of an era that was all about being unapologetically loud and bold.
Here are 17 vintage ads from the ’70s that not only promoted everyday items, but also mirrored societal trends and aesthetics of the time.
1. Coca-Cola (1970)
2. Brach’s (1971)
3. McDonald’s (1971)
4. Swim Trip (1971)
5. IHOP (1972)
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6. Palacio de Pancho (1973)
7. Kool-Aid (1973)
8. General Motors Motorhome (1973)
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9. The Oscars (1974)
10. H. Salt Esquire (1975)
11. Shoney’s Big Boy (1975)
12. Tappan Microwave (1977)
13. Sears’ Bean Bag Chairs (1977)
14. A&P Pizza (1977)
15. McDonald’s and Bic Shaver (1978)
16. Lipton Iced Tea (1979)
17. Western Hills Mall (1979)
Interested in seeing more vintage ads?
Don’t miss These 9 Vintage Ads From the Roaring ’20s Show How Much Prices Have Changed and 10 Vintage Ads From 1914 to 1939 That Defined Consumer Culture. Plus, you should check out 13 Vintage Ads From 1980 to 1989.
