17 JCPenney Ads That Take Us Way, Way Back

Split image: Left side shows a woman in a yellow plaid outfit and hat walking a cartoon dog on a blue and green background with “JCPenney’s BACK-TO-SCHOOL Beauty Diary.” Right side advertises barrel-shaped living room furniture sets.

From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store. Looking back now, those ads provide some serious nostalgia — and a little bit of comic relief, too. Here are 17 JCPenney ads that will transport you back in time.

1. Be More, Get More (1996)

A young woman in a red, white, and black striped top and jeans reclines against a bright yellow background with the text “be more Get more” and “JCP Jrs Only at JCPenney” in the corner.
bil_sabab / Reddit.com

2. Striped Slacks & Blazers (1970)

Five men stand in a row modeling colorful 1970s suits, including striped slacks, blazers, shirts, and ties, against a green and beige background. Text above and below promotes the Towncraft clothing line.
morganmonroe81 / Reddit.com

3. Those Ties, Though … (1970s)

Three men stand together, smiling and wearing 1970s-style shirts with wide collars and bold, colorful neckties. The neckties vary in style, including large, solid-colored, and patterned designs.
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4. When Toilet Seats Were Allowed to be Fun (1970s)

A vintage JCPenney catalog page shows various decorative toilet seats in styles like wood, seashell, and novelty animal faces, with product images, prices, and item descriptions.
Imgur

5. Strike a Pose (1970s)

Three men stand against a pink background wearing 1970s fashion: one in a large hat, floral shirt, and yellow pants; one in a dark floral shirt and black pants; and one in a blue patterned shirt and light blue pants.
Imgur

6. JCPenney’s Christmas Book (1982)

Three girls pose in vintage 1980s dresses: one in a pink prairie dress holding a violin, one in a red plaid skirt and white blouse, and one in a white blouse with a shiny blue skirt.
UserDeleted / Reddit.com

7. Aerobics Takeover 

Three women in shiny, colorful 1980s swimsuits pose together, one with a bicycle and another on roller skates; inset shows a fourth woman by a pool in a dark swimsuit. "ColonySkins" and JCPenney branding are visible.
HWKD65 / Reddit.com

8. Discman Era (1998)

A 1998 JC Penney catalog page displays various portable CD players with attached headphones. Different brands and models are shown in silver, black, white, and yellow, with prices ranging from $79.99 to $219.99.
housecurious79 / Reddit.com

9. Illustrated Sale Ad (1974)

Black-and-white JCPenney ad featuring illustrations of men in patterned suits and ties. Large text promotes up to 40% off men's suit clearance, with prices for double knit polyester sportcoats and slacks listed at the bottom.
RetroMan70s / Reddit.com

10. Family Gaming Console Ad (1976)

A family playing a game
JakeNightly / Reddit.com

11. Unbeatable Swagger (1972)

Four men pose in 1970s fashion, wearing wide-collared shirts, vests, and flared pants with bold patterns and colors. Accessories include hats and shoes, all set against a neutral studio background.
DiosMioMan63 / Reddit.com

12. Mary Quant ‘Swinging London’ Fashion Ad (1966)

Three women in 1960s-style outfits pose by a red vehicle. They wear plaid skirts, light-colored tights, and matching shoes; one wears a hat and jacket, while the others wear short-sleeved tops.
SmoreOfBabylon / Reddit.com

13. JCPenney’s Back to School Beauty Diary (1985)

A woman in a yellow plaid outfit stands in front of a cartoon high school. A white dog with sunglasses is beside her. The text reads “JCPenney’s Back-To-School Beauty Diary” with “You’re looking smarter than ever.”
UserDeleted / Reddit.com

14. Because Who Doesn’t Want a Plushy, Green Bathroom? (1970s)

A bathroom decorated in bright green shag carpeting, covering the floor, toilet seat, tank, and lid. There is a leafy plant by the toilet and a yellow patterned wallpaper on the wall.
Quick_Presentation11 / Reddit.com

15. Date Night With Penneys (1972)

A man in a brown jacket and a woman in a white dress relax in a retro living room with red sofas, shag carpet, a white table set with candles and food, a guitar, and a modern lamp. Large windows show an evening view outside.
morganmonroe81 / Reddit.com

16. ‘Barrels for Fun and Entertaining’ (1970s)

A vintage JCPenney catalog page features barrel-themed furniture, including a dining set, sofa, chairs, tables, and lamps, all upholstered in black with colorful diamond patterns. Text reads “BARRELS for Fun and Entertaining.”
Quick_Presentation11 / Reddit.com

17. Iconic ‘Shag Carpet Ensemble’ … in The Bathroom (1973)

A vintage bathroom is decorated entirely in shades of pink, featuring shag carpet on the floor, toilet lid, and tank, with matching pink towels, curtains, trash can, tissue holder, and floral accents.
Quick_Presentation11 / Reddit.com

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A retro-futuristic living room with curved glass walls, a round floral sofa, a vintage TV, bright yellow and orange accents, a modern black chair, and a garden visible outside. Decor includes books and plants.
Polstick1971
Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922