Watch the 10 Most Expensive Super Bowl Commercials Ever Made
There are people who watch the Super Bowl for a spirited football game between two talented teams. There are those who watch it for the spectacle of the halftime show. And there are some of us who watch it — at least in part — for the commercials.
It’s a good thing these commercials have an audience, too, because they’re expensive. For a couple of minutes of screen time, companies shell out millions of dollars to put their product in front of viewers. Here’s a look at the most expensive Super Bowl commercials that ever aired.
1. Amazon Alexa – ‘Mind Reader’
Cost: $26 million
Length: 130 seconds
Year: 2022
2. General Motors – ‘No Way Norway’
Cost: $22 million
Length: 90 seconds
Year: 2021
3. Cadillac – ‘ScissorHandsFree’
Cost: $22 million
Length: 90 seconds
Year: 2021
4. Google – ‘Loretta’
Cost: $16.8 million
Length: 90 seconds
Year: 2020
5. Amazon – ‘Before Alexa’
Cost: $16.8 million
Length: 90 seconds
Year: 2020
6. 84 Lumber – ‘The Journey Begins’
Cost: $16.2 million
Length: 90 seconds
Year: 2017
7. Ford – ‘Go Further’
Cost: $16.2 million
Length: 90 seconds
Year: 2017
8. Chrysler – ‘America’s Import’
Cost: $16 million
Length: 120 seconds
Year: 2014
9. Amazon – ‘Not Everything Makes the Cut’
Cost: $15.6 million
Length: 90 seconds
Year: 2019
10. Kia – ‘Give It Everything’
Cost: $15.6 million
Length: 90 seconds
Year: 2019