12 Popular Toys Every Kid in the ’60s Couldn’t Wait To Get Their Hands On

Top view of seven yellow cups each filled with colorful modeling clay in shades of yellow, red, purple, green, blue, light green, and pink, arranged closely together.
Tigercat_LPG/istockphoto

Back in the 1960s, kids didn’t need screens or smartphones to get excited — they just needed a toy that talked, bounced, or came with a miniature kitchen. This was a golden age of hands-on fun, where imagination was at the top of the totem pole … along with lots of plastic. If you were a kid growing up in the ’60s, these toys were probably what you begged Santa for.

1. Chatty Cathy

A vintage Mattel Chatty Cathy talking doll stands next to its colorful box, which features illustrations of the doll, speech bubbles, and text promoting its talking feature. The doll has blonde hair and wears a pink and red dress.
kathysdolls-1 / ebay

Chatty Cathy wasn’t your average talking doll. She had tons of phrases and said everything from “I love you” to “Please brush my hair.” She could’ve been named Nagging Nancy, Needy Nellie, or Whiny Winona, but Chatty Cathy must’ve been the most marketable, and she was every little girl’s plastic companion during the 1960s.

2. Rock ‘Em Sock ‘Em Robots

Two colorful plastic robots, one blue and one red, face off on a yellow platform labeled "Rock 'Em Sock 'Em Robots by Marx." The robots are positioned as if in a boxing match, with control handles on either side.
Nikk’s Little Store / eBay
Nikk's Little Store / ebay

Slamming on those little buttons to beat the brains out of your technicolor robotic opponent was unmatched in the 1960s. 

3. Easy-Bake Oven

A vintage box of a Kenner's Original Easy-Bake Oven is shown. The packaging features an image of the yellow toy oven and various baked goods. It advertises baking with ordinary light bulbs and includes cake and frosting mixes.
winches_1967 / eBay
winches_1967 / ebay

No more asking Mom if you can help her bake in the big kitchen! The Easy-Bake oven promised kids the chance to bake things like brownies and cakes in the comfort of their own bedrooms.

4. G.I. Joes

A vintage G.I. Joe action figure in a blue denim outfit is displayed between two colorful boxes labeled "G.I. Joe Action Sailor" and "G.I. Joe Action Soldier." The boxes feature illustrations of soldiers in action.
Justin Sullivan/Getty Images
Justin Sullivan/Getty Images

G.I. Joe made waves when he burst onto the toy market in the 1960s, offering a wartime, action-packed answer to the plastic doll craze ignited by Barbie during the late 1950s.

5. Etch A Sketch

A red Etch A Sketch toy in its original vintage box, featuring white knobs at the bottom corners and blue and yellow packaging with "Etch A Sketch" and "Ohio Art" branding.
u/HellsJuggernaut via Reddit.com
u/HellsJuggernaut via Reddit.com

Whether you just went nuts on the little knobs to see what you could come up with or you meticulously tried to create actual designs, the Etch a Sketch promised endless boredom cures.

6. Lite-Brite

A vintage Lite-Brite box shows three smiling children using the toy to create colorful designs with glowing pegs. The box features the product name in large yellow and blue letters and description text on the front.
Debbiebebe / ebay
Debbiebebe / ebay

If you thought stepping on Legos was bad, try getting one of the Lite-Brite pegs wedged between your toes. Yikes. Still, this toy was tons of fun, and every kid wanted one to see what they could create.

7. Hot Wheels

A collection of 13 Hot Wheels Vintage Racing cars in packaging, displayed against a neutral background. The cars vary in color, including white, blue, yellow, green, and orange, with racing details and decals visible on the packaging.
u/CarGuyJaxvR via Reddit.com
u/CarGuyJaxvR via Reddit.com

Hot Wheels haven’t faltered in popularity since they debuted during the 1960s, but they were at the top of every kid’s wishlist during that decade. 

8. Thingmaker Creepy Crawlers

Vintage "Thingmaker Creepy Crawlers" toy box featuring colorful illustrations of bugs, insects, and reptiles around a boy and girl making plastic creatures with the toy set. Mattel branding and product details are visible.
u/Xinny-The-Pooh via Reddit.com
u/Xinny-The-Pooh via Reddit.com

This toy was part science experiment, part gross-out masterpiece. Kids got to squirt gooey “Plasti-Goop” into metal molds, then bake their creations into squishy bugs, worms, and other creepy creatures. It was weird, wonderful, and slightly dangerous — because yes, it involved a legit hot plate. But in the ‘60s, if your toy didn’t pose a minor burn risk, was it even fun?

9. Play-Doh Fun Factory

A vintage Play-Doh Fun Factory set is shown with its original box, featuring illustrations of children playing and a plastic toy extruder in front. The box has colorful retro artwork and yellow instructions.
Chasing Treasures PA / ebay
Chasing Treasures PA / ebay

Play-Doh has always been a hit, so you can imagine the uproar when it debuted during the 1960s. Every kid had to have it, mash their grubby fingers around it, and get scolded for mixing the colors together.

10. Wham-O Super Ball

A vintage Wham-O Super Ball in its original packaging with colorful graphics and text, partially in a clear plastic bag, resting on a wooden floor.
caxe8894 / ebay
caxe8894 / ebay

It was all fun and games until you accidentally bounced the ball too vigorously and broke Mom’s prized vase.

11. Operation Game

Box of the "Operation" skill game by Milton Bradley, showing a cartoon patient on an operating table with a red nose, surrounded by animated doctors and children, and labeled body parts to remove. Text reads "Where you're the doctor.
maqz20 / ebay
maqz20 / ebay

There wasn’t a kid around who didn’t want to scrub in and pretend to be a surgeon with Milton Bradley’s Operation game when it came out during the 1960s.

12. Mr. Potato Head

A vintage Mr. Potato Head toy box shows a large cartoon potato with glasses, a nose, mouth, hat, and blue shoes. Two children sit nearby, playing with the toy against a white textured wall.
LimitlessNeedle / Etsy
LimitlessNeedle / Etsy

No more Styrofoam. No more decorating actual potatoes. In the 1960s, we were finally given a plastic Mr. Potato Head to play around with, and kids everywhere went crazy for it.

Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922