12 Valuable G.I. Joes With Salute-Worthy Price Tags

Two action figures: left wears a navy uniform with accessories including an orange life vest and black mask, standing near a green box; right wears a military outfit with helmet and holds a grenade. Both have pistols nearby.
Wealth Gang / eBay

From their humble beginnings in the 1960s to their modern-day status as pop culture icons, G.I. Joes have captured the hearts of collectors and action figure fans worldwide. But some of these vintage toys have gone from playroom heroes to auction house superstars, commanding jaw-dropping prices that reflect their rarity, history, and undeniable nostalgia. Here are the most expensive and valuable G.I. Joes we could find.

1. 1964 G.I. Joe Original Prototype

A military action figure dressed in green uniform and boots is displayed in a glass case. The figure holds a camouflaged helmet, and there is a reflection on the glass shelf above, showing the head of the figure.
Sandy Huffaker/Getty Images
Sandy Huffaker/Getty Images

Sold for: $200,000

The first-ever G.I. Joe prototype kicked off an entire era of action figures. Selling for a jaw-dropping $200,000, this hand-crafted figure is as rare as they come. With wire-spring joints, a hand-painted head, and a hand-sewn uniform, plenty of care and creativity went into this piece. As a piece of toy history, this figure is highly collectible and (obviously) highly valuable to boot.

2. 1964 Navy G.I. Joe Prototype

A G.I. Joe action figure dressed in a denim jacket and pants stands between two colorful vintage boxes. The boxes display illustrated images of a marine and a sailor, both in action poses.
Justin Sullivan/Getty Images
Justin Sullivan/Getty Images

Sold for: $27,600

Joe first got his sea legs in 1964 with this classic sailor prototype — a test run for the eventual standard Navy figure, complete with a sky-blue chambray shirt and navy-blue jeans. There are charming details you’d never see in the final version, like a tiny keyring and keys that were a bit too ambitious for mass production. Fun fact: This figure was given a subtle makeover, with carved cheeks and a repainted face to toughen him up a bit.

3. 1982 G.I. Joe Snake-Eyes Straight Arm Series

A G.I. Joe action figure in original packaging featuring a commando with a rifle. The packaging has a fiery background and includes a label stating "A Real American Hero." A small accessory is visible inside the box.
books2bibles / ebay
books2bibles / ebay

Sold for: $26,400

As the very first version of the legendary Snake Eyes figure, this particular G.I. Joe toy is the highest-graded one to exist. Tt sold for big bucks at auction, as most highly-graded things do.

4. 1967 Navy G.I. Joe Talking Figure

A G.I. Joe action figure dressed in a navy blue sailor uniform stands in front of a green military-style box. Nearby are accessories: an orange life vest, black fins, a pistol, a flashlight, and a blue Navy manual labeled "G.I. Joe.
Tribetime Picker / ebay
Tribetime Picker / ebay

Sold for: $12,500

Any vintage toys that talk are worth some serious loot — that whole “put your money where your mouth is” mantra. This Navy G.I. Joe from the late ’60s was the first chatting Joey, so he’s one of the more collectible figures of the bunch. Plus, he has a pretty cool battle wound on his face adding to his rugged nature.

5. 1967 G.I. Nurse

Boxed GI Nurse Action Girl doll set by Hasbro, featuring a nurse doll in white uniform with cap, stockings, and shoes. Includes crutches, splints, stethoscope, plasma bottle, and arm band accessories. Packaging is pink and clear plastic.
The Truffle Pig Merch / ebay

Sold for: $8,750

Because male soldiers weren’t the only ones who were part of the battle, G.I. Joe introduced the G.I. Nurse “action girl,” who came with crutches, bandages, splints, a stethoscope, and other first-aid supplies so she could patch up all the battered Joes running around. One of the more rare and obscure figures, she sold for almost $9,000 at auction.

6. 1965 G.I. Joe Action Sailor Deep Sea Diver

A vintage deep-sea diver action figure in an antique brass helmet and white suit stands on a transparent platform. In front, there are small diving accessories, including a red ball and a string with a weight. Gray textured background.
chattanoogatoybuyer / ebay
chattanoogatoybuyer / ebay

Sold for: $7,813

Some battles were fought beneath, and this Joe was fully equipped to get deep down and dirty under the sea. Complete with a handful of tools, a buoy, and a scuba diving helmet, this vintage toy is sought-after by collectors.

7. 1964 G.I. Joe Prototype with First Navy Scuba Suit

Two boxed G.I. Joe action figure sets are shown. The left box features a diving suit and flotation ring, marked as a 40th Anniversary edition. The right box contains a frogman outfit with diving gear. Both are labeled as collectible items.
thrush39 / ebay
thrush39 / ebay

Sold for: $6,613

G.I. Joes with scuba skills are more vast, varied, and valuable than you might think. There was even a 1964 prototype version that included a wetsuit which sold for nearly $7,000 at auction.

8. 1984 G.I. Joe – Cobra Storm Shadow

Action figure packaging of a GI Joe character: a white-suited ninja with a sword, in a dynamic pose on the left, and the actual figure on the right. Branding and G.I. Joe logo are prominent, with "Cobra Ninja" text below.
757-GI-JOES / ebay
757-GI-JOES / ebay

Sold for: $4,125

The ninja Joes can go for thousands at auction if you have the right version (high grading helps). This white Cobra Stormshadow figure was more advanced than the straight-armed Snake Eyes earlier on this round-up, because this guy has swivel arms and gripping capabilities, adding to his allure.

9. 1983 G.I. Joe Cobra Commander Series 2

Action figure of a G.I. Joe Cobra Commander in blue costume with a silver helmet, holding a gun. The figure stands next to its packaging, featuring a drawing of the character in an action pose. Packaging reads "G.I. Joe: Cobra Commander, Enemy Leader.
Culler Collectibles /ebay
Culler Collectibles /ebay

Sold for: $4,080

The ’80s gave us so many cool smaller Joe figures, and the Cobra Commander dressed in blue is still a favorite among collectors, with swivel arms and hands that can grip his weapon.

10. 1966 G.I. Joe German Solider Figure

Toy soldier doll wearing a dark green uniform with red accents and a gray helmet, holding a small replica weapon. The doll has a neutral expression and is posed standing upright against a plain background.
bapec-42 / ebay
bapec-42 / ebay

Sold for: $3,875

G.I. Joe had to be well-rounded and account for armed forces outside of the U.S. soldiers, and this original German soldier from 1966 was Joe’s foray into international forces. There’s an obvious intricacy that went into the details of this guy’s uniform that undoubtedly adds to his appeal and value.

11. 1966 G.I. Joe British Commando Set

Action figure of a soldier wearing a green uniform and helmet, holding a rifle. The figure has a medal on the chest and a beige strap across the body. A small gas mask is placed on the ground in front.
Legends and Heroes Inc /ebay
Legends and Heroes Inc /ebay

Sold for: $2,500

Hasbro didn’t just roll out German forces in 1966, they also created British soldiers. Complete with weapons and a detailed uniform, this British Joe can go for thousands in good condition.

12. 1970 G.I. Joe Adventure Team Fantastic Freefall

A vintage G.I. Joe action figure parachute set featuring a red and white parachute, an orange jumpsuit, blue and yellow gear, a helmet, ropes, and instruction manuals on a gray surface.
63p1800 / ebay
63p1800 / ebay

Sold for: $2,250

As the years went on, Joe’s capabilities got more specialized. This 1970 Fantastic Free Fall G.I. Joe had everything he needed to jump out of an airplane. The commitment to combat is something Joe takes very seriously, so this one was absolutely necessary (and is now worth lots of money!).

Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922