Photos: This Is What Grocery Shopping Looked Like in the ’70s

Left image: A person in a pink sweater selects vegetables at a vibrant market stall. Right image: A bustling supermarket with many checkout lanes and customers shopping.
WealthGang / D Logan/Classicstock/Getty Images / R. Krubner/ClassicStock/Getty Images

From curbside pickup lanes in the parking lot to “Scan and Go” sections at check out, today’s grocery stores look a whole lot different than grocery stores in the 1970s did. And don’t even get us started on the prices! These pictures capture what the errand looked like during the ’70s, leaving us to pine for the simpler times.

Dressed to the Nines

Two women shopping in a supermarket's meat section. One, in a blue outfit, holds a package of meat and a wallet. The other, in a red dress, looks at the display. A shopping cart with groceries is in front of them.
Landre/ClassicStock/Getty Images
Landre/ClassicStock/Getty Images

If you see me at the grocery store in sweats and Crocs with my hair in a messy bun, please don’t use this photo as the baseline to judge me. In the ’70s, grocery shopping was as much of an outing as anything, and it required getting put together, from curled hair and eyeshadow to a nice outfit and pair of heels to clack down the aisles. 

Sorry, Is That Dollars or Cents?!

A woman in a grocery store selects apples from a colorful display of fruits, including oranges and red apples. She holds a bag of tangerines. A shopping cart filled with various items is in the foreground. Promotional signs are visible above.
R. Krubner/ClassicStock/Getty Images
R. Krubner/ClassicStock/Getty Images

Five tangerines for 39 cents? Today’s Cuties better get it together! Take us back to cheap citrus.

So EVERY Lane Was Open?

A busy supermarket scene with multiple checkout lanes. Shoppers are standing in line with full carts, while cashiers are scanning items and bagging groceries. The store is filled with bright overhead lighting and stocked shelves in the background.
R. Krubner/ClassicStock/Getty Images
R. Krubner/ClassicStock/Getty Images

Only in our wildest dreams. We rarely see more than four lanes open at a time when grocery shopping these days.

Social Hour in the Spice Aisle

Two women in a vintage grocery store aisle filled with baking goods. One woman points at a shelf, smiling, while holding a shopping cart filled with items. Both are dressed in 1960s fashion, and the shelves are stocked with various products.
H. Armstrong Roberts/Retrofile/Getty Images
H. Armstrong Roberts/Retrofile/Getty Images

Raise your hand if you dodge people you know at the grocery store because you’re not trying to get trapped in a conversation. In the 1970s, if Betty ran into Susan in the spice aisle, they would chum it up without a care in the world.

Price Transparency 

A woman in a red coat examines packaged meat in a grocery store. The meat is labeled with prices, and there's a sign above the counter promoting discounted meat prices. Shelves of canned goods are visible in the background.
Bettmann Archive/Getty Images
Bettmann Archive/Getty Images

Not only do grocery stores today not divulge their pricing structures to shoppers (how can a five-pound bag of potatoes cost $5 one week and be on sale for $1 the next?), but they aren’t the slightest bit interested in actually doling out good deals out of sheer kindness.

What’s a Cart That Full Like?

A shopping cart filled with assorted groceries, including cereal boxes, canned goods, and a carton of milk, sits in a grocery store aisle. Shelves holding various breads and other baked goods are visible in the background.
Harold M. Lambert / Getty Images
Harold M. Lambert / Getty Images

Today, an overflowing grocery cart would probably cost as much as a mortgage payment.

We’ll Trade You Receipts

A person holds a receipt in front of a display showing the text "CAKE MIX" priced at ".39". The receipt lists multiple grocery items with their prices, including cake mix, pretzels, and butter.
IBM/PhotoQuest/Getty Images
IBM/PhotoQuest/Getty Images

Extreme couponers might not even see receipts this low nowadays. 

The Nicest Looking Produce We’ve Ever Seen

A woman in a pink sweater shops for fruits and vegetables at a market stall. The stall is filled with tomatoes, cucumbers, citrus fruits, grapes, and berries, with handwritten price signs. Other shoppers are in the background.
D Logan/Classicstock/Getty Images
D Logan/Classicstock/Getty Images

Not a squishy tomato or shriveled-up bell pepper anywhere in sight. No browning grapes or bruised apples. Produce at the grocery store during the 1970s looks a lot better than it does these days.

Checkout Time

A young woman wearing a uniform is working at a grocery checkout counter, scanning various grocery items in a basket, including canned goods and packaged foods. A receipt is printing from the cash register beside her.
Evening Standard/Getty Images
Evening Standard/Getty Images

We can hear the sounds that giant cash register makes, and it’s oh-so-satisfying. 

Enviable Trunk Space

A person in a patterned blouse and green pants unloads groceries from a cart into a car's open trunk in a supermarket parking lot. A vintage car is parked beside, and a store sign in the background reads "SUPER SAVER.
H. Armstrong Roberts/ClassicStock/Getty Images
H. Armstrong Roberts/ClassicStock/Getty Images

Seriously, what’s with the lack of trunk space in cars anymore? Back in the 1970s, loading up after a grocery trip was undoubtedly easier.

Baby’s Day Out

A black and white photo of a woman in a coat with fur cuffs carrying a baby in a backpack-style carrier in a grocery store. They are near shelves of canned goods, and an elderly woman and another person are engaged in conversation nearby.
Evening Standard/Getty Images
Evening Standard/Getty Images

Today, taking the baby to the grocery store is a dreaded task for many. This baby got a backseat ride through the aisles to hold hands with random folks passing by.

So CLEAN!

Wide view of a retro supermarket with curved wooden ceiling and bright lighting. Aisles are stocked with various products like jars and bottles. Signs indicate sections for deli, dairy, and produce. Customers and carts are visible throughout.
H. Armstrong Roberts/ClassicStock/Getty Images
H. Armstrong Roberts/ClassicStock/Getty Images

“Clean up on aisle 3” wasn’t ignored at the grocery store in the 1970s. This place is practically gleaming.

Author
Rachel Schneider

Rachel is a Michigan-based writer with a bachelor’s degree in Professional Writing and English. Throughout her career, she has dabbled in a variety of subject matter from finance and higher education to lifestyle pieces and food writing. She also enjoys writing stories based on social media trends. Find her on Instagram @rachel.schneider922