marketing

  • A person in a dark outfit holds an iced coffee in a clear plastic cup while walking on a sunlit pavement. Only their legs and one hand are visible.

    11 Things Marketing Made Seem Essential

    Not everything we consider “necessary” actually is. Over time, marketing has shaped what we think we need, often turning optional…

    Not everything we consider “necessary” actually is. Over time, marketing has shaped what we think we need, often turning optional products into everyday essentials. Through repetition, branding, and subtle messaging, certain items became part of our routines without us ever…

  • Three scenes: a sonogram shows a baby reaching for a Dorito; a woman in labor looks shocked; a man stands nearby eating Doritos, as a doctor checks the patient in a hospital room.
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    10 Super Bowl Ads That Outshone the Game Itself

    The Super Bowl is not just about football. For many people, the commercials are the real highlight. Some ads are…

    The Super Bowl is not just about football. For many people, the commercials are the real highlight. Some ads are so creative, funny, or emotional that they become more memorable than the game itself. The following commercials have stuck in…

  • A close-up of a light blue Converse Chuck Taylor All Star sneaker, showing the white circular logo with a blue star and red text on the ankle area. The sneaker has white laces and a white rubber sole.
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    12 Brands That Master Nostalgia Marketing

    Explore 12 brands that cleverly use nostalgia marketing to spark emotions, build loyalty, and connect with audiences through memories.

    Nostalgia isn’t just a warm feeling, it is a powerful marketing tool that taps into memory, emotion, and identity. The most successful brands know how to transport audiences back to simpler times, whether through retro packaging, iconic jingles, or reimagined…

  • microblading side hustle

    25-Year-Old Breaks Down How Her Side Hustle Went From Pre-Pandemic Idea To $7K-a-Month Business

    A 25-year-old marketing coordinator explains how the pandemic and everyone wearing masks lead to a microblading business idea.

    The opportunity to make money is everywhere you look. Emily Jump, a 25-year-old marketing coordinator, looked right into people’s eyes and realized there was money to be made with a fascinating side hustle idea. In the weeks before the pandemic…