Ah shrinkflation. Shrinkflation has a way of sneaking up on shoppers. One day a product feels normal, and the next it somehow looks smaller or less satisfying without the price changing much at all. It is the kind of quiet shift that is easy to miss in the moment, but impossible to unsee once you notice it, especially when packaging stays the same while what’s inside clearly does not.
The photos collected here highlight some of the most noticeable shrinkflation examples that left customers doing a double take. From snack portions that seem to have vanished a little too quickly to packaging that feels more generous than what it actually contains, these comparisons reveal just how subtle product changes can be. Let’s take a look at 15 shrinkflation fails that companies shouldn’t have gotten away with.
1. Pasta sauce getting 8% smaller and now water is the first ingredient, not tomatoes
2. Sewing kits lost over 100 grams per package
3. Shrinkflation has even gotten to toilet paper
4. The new Listerine cool mint strips versus the new ones
5. 50% air, 30% dust at the bottom, 20% product
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6. Shrinkflation isn’t just about size; check out how they’re putting less juice in this drink to save a buck
7. Making the popsicle smaller and leaving the popsical stick the same size is insane
8. “I’ve been eating this string cheese for years, time to switch brands.”
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9. At this rate, soon you’ll only be able to buy a single cheese ball
10. Now with one less bar!
11. The new Hershey’s syrup is smaller and more expensive per 100 grams
12. “I took the liberty of flipping the chips on this store’s shelves to show people they’re getting scammed.”
13. “Where’s the rest of my cookies?”
14. They thought we wouldn’t notice because it’s the same shape
15. The price of coffee about a month apart
Want to see more bizarre content?
Check out From Bizarre to Chilling: 20 Unsettling Photos That Are Hard To Shake, or take a look at 11 Bizarre Obsessions of the Wealthy. Finally, if you want to see weird trends from the past, check out 12 Trends That Looked Ridiculous and Are Completely Normal Today.
