Two bottles of Kirkland Signature adult multivitamin gummies next to a large metal canister of Kirkland Signature Colombian coffee and a mug of black coffee.

Costco is known for its competitive prices and products that shoppers buy again and again. Some of its most familiar products have actually been around for decades and have become part of the Costco shopping experience for much longer than many customers realize.

Some of these products have remained popular because of their quality, convenience, or affordable prices. Here are 15 Costco products with surprisingly long histories that show how some products never go out of style.

1. Kirkland Signature Bath Tissue

A package of Kirkland Signature two-ply bath tissue.
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Kirkland Signature bath tissue is one of the staples that helped establish Costco’s private-label reputation. The product belongs to a brand that launched in 1995, when Costco brought several separate private-label offerings under one name. Buying toilet paper in bulk has remained a practical reason to visit Costco.

2. Paper Towels

Two rolls of Kirkland Signature paper towels in plastic packaging.
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Paper towels have long been among Costco’s most recognizable purchases. Kirkland Signature turned an everyday cleaning essential into a bulk-buy favorite, offering large packages designed to last.

3. Costco’s Famous Rotisserie Chicken

A roasted rotisserie chicken in a black plastic container.
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Costco’s rotisserie chicken has become one of the retailer’s most recognizable products. Introduced in 2000, it developed a loyal following thanks to its convenience, size, and competitive price. Shoppers often buy one for an easy dinner, while others use the meat in sandwiches, salads, and soups.

4. Kirkland Signature Olive Oil

A two-liter bottle of Kirkland Signature 100% Italian Extra Virgin Olive Oil on a wooden surface.
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Olive oil is another pantry staple in Costco’s product lineup. Kirkland Signature offers large bottles that appeal to shoppers who cook regularly and prefer to keep this ingredient on hand. The brand’s approach has always been to provide quality comparable to established national brands.

5. Kirkland Signature Coffee

A large canister of Kirkland Signature 100% Colombian Coffee next to a white mug filled with black coffee.
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Kirkland Signature offers different varieties, including whole-bean and ground coffee. Some versions have also been associated with established coffee producers, helping make the warehouse brand familiar to regular coffee drinkers.

6. Mixed Nuts

A bag of Kirkland Signature Extra Fancy Salted Mixed Nuts containing cashews, almonds, pecans, Brazil nuts, and macadamia nuts.
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Large containers of mixed nuts are a familiar sight in Costco’s snack section. Almonds, pistachios, and other varieties make these packages popular for entertaining, lunchboxes, and snacking.

7. Laundry Detergent

Warehouse shelves stocked with Tide pods, Kirkland Signature laundry detergent buckets, Kirkland Signature Ultra Clean liquid detergent, and Stay Fresh dishwasher detergent.
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Laundry detergent is one of those products that shoppers need to replace regularly. Kirkland detergent has been part of Costco’s private-label lineup for years, offering members a larger supply without paying premium prices for every bottle.

8. Kirkland Signature Bottled Water

An open plastic bottle of Kirkland Signature purified water on a granite countertop.
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Costco’s bottled water has become a familiar warehouse purchase. They are often bought for family gatherings, road trips, and emergency supplies. This product also illustrates Costco’s bulk-shopping approach: members can stock up on something they know they will use.

9. Vitamins

Two bottles of Kirkland Signature Adult Multivitamin gummies with bright green lids, sitting on a wooden surface.
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Vitamins and supplements have been part of Kirkland Signature’s selection for a long time. Costco offers different options, including multivitamins and individual nutritional supplements, in larger quantities than shoppers might find at regular pharmacies.

10. Dog Food

Stack of Kirkland Signature Healthy Weight dog food bags on a warehouse shelf with a price tag of $44.99.
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Kirkland Signature dog food offers large bags and different formulas for households with dogs of various sizes and needs. The category has become a recognizable part of the brand, especially among members who prefer buying pet supplies in bulk.

11. Trash Bags

Warehouse shelves stocked with boxes of trash bags, lawn bags, and cleaning supplies, with price tags visible on the shelves.
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Their popularity makes sense: garbage bags are a basic household necessity, and buying them in large quantities means fewer trips to the supermarket.

12. Chocolate Chip Cookies

Clear plastic containers of Kirkland Signature gourmet chocolate chunk cookies, each with a product label showing the price, weight, and sell-by date of 05/04/20.
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Chocolate chip cookies were another part of the original Kirkland Signature product lineup. Costco recognized early on that shoppers wanted familiar treats at attractive prices. Chocolate chip cookies have remained a recognizable favorite among members looking for something sweet to share at home.

13. Cranberry Juice

A bottle of Kirkland Signature Ocean Spray 100% cranberry juice blend.
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Cranberry juice was also included in Kirkland Signature’s original 1995 launch. It was part of Costco’s effort to create a private-label brand that could compete with established grocery names.

14. Diapers & Baby Wipes

A package of Rico Baby Wipes with a light blue plastic lid, featuring “Rich Moisture” and “No Fragrance Added” on the label.
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Costco understood that parents needed to purchase these essentials frequently, making them a natural fit for bulk shopping. Baby-care essentials have remained an important part of the warehouse retailer’s appeal to families.

15. Imported Chocolate Truffles

A box and a bag of Truffettes de France cocoa-dusted truffles next to a plate containing several of the truffles.
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Their inclusion showed that Costco’s private-label ambitions extended beyond basics, giving members access to products that felt a little more luxurious without requiring a luxury-store shopping trip.

Interested in more grocery shopping stories?

Take a trip back in time with Photos: This Is What Grocery Shopping Looked Like in the ’70s. You might also want to check out This Common Grocery Shopping Mistake Can Inflate Your Bill By 64% and 12 Everyday Grocery Items That Cost Way More in Hawaii.

Meet the Writer

Mariano holds a Bachelor’s Degree in Advertising and is a Show Production graduate. He is deeply passionate about pop culture and creativity, and believes in the power of storytelling to shape ideas and inspire people to enjoy the otherwise occasionally mundane slog of a typical workday just a bit more, with entertaining content. Find Mariano over on IG at @marianmontagna.