When color television showed up in American homes, watching TV felt like an event. Families who had spent years seeing programs in black and white could now watch costumes, colorful sets, sports, and special broadcasts in a new way.
Living rooms rapidly became gathering places where parents, children, and neighbors crowded around the screen to experience innovation together. The following 15 photos capture the excitement of families watching early color television and a moment when a new technology changed home entertainment forever.
1. Growing Up Beside the Giant Living-Room TV
2. Color TV Finally Went Portable, for $249.95
3. Superman Looked Good in Color
4. Dressed Up for the New Star of the House
5. Shopping for the Future
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6. The Night America Gathered Around Color TV
7. Color TV Became the Coolest Thing
8. When Kids Sat Inches From the Screen
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9. “This is great-grandfather with his first color TV, yet the photo is black and white” Circa 1966
10. Kids watching TV, Atlanta, early 1970s
11. When a Television Deserved Its Own Portrait
12. Posing Proudly With the New Family TV
13. When the TV Became Part of the Furniture
14. Even the Dog Could Not Look Away
15. When the TV Showroom In England Felt Like the Future
