10 Classic 1980s Toys That Are Now Collectibles

A collection of vintage toys, including a toy train, clown doll, teddy bear, rocking horse, toy soldiers, toy trucks, blocks, spinning top, and a miniature Ferris wheel, displayed on shelves against a blue background.
DNY59/istockphoto

The 1980s were a golden era for toys, with action figures like He-Man and the Transformers capturing the hearts of kids (and some adults, too) across the globe. But what many don’t realize is that these childhood treasures are now valuable collectibles, with some fetching high prices online. If you’ve held onto any of the following 1980s toys, go ahead and give yourself a pat on the back — they could be worth some serious cash today.

1. First-Generation My Little Ponies

A collection of colorful toy ponies is arranged on a white background. They feature various bright colors, manes, and tails, with some having accessories. A small chair, brush, and detergent bottle are also present.
eBay
eBay

Original My Little Ponies, with their bright colors and brushable manes, were a staple across playrooms in the ’80s. Produced by Hasbro in 1982, they featured whimsical names like Firefly, Cotton Candy, and Blossom. Today, you can find first-generation ponies in mint condition — especially those with all their original accessories like combs and ribbons — listed on eBay for over a hundred dollars or sold at auction for $95.

2. Transformers: Generation 1 Figures

A vintage Transformers toy box featuring Optimus Prime in both truck and robot forms. The package shows the transformation sequence and has a red grid background. The text reads "Transforms from tractor trailer to robot with headquarters & back.
eBay
eBay

The first generation of Transformers, launched in 1984, revolutionized the toy industry with their ability to “transform” from robots into vehicles, animals, or weapons. Figures like Optimus Prime, Megatron, and Starscream became instant classics. In 2021, a 1984 Transformers G1 Grimlock Dinobot sold for $2,600 at auction.

3. He-Man and the Masters of the Universe Figures

A collection of eleven Masters of the Universe action figures in original packaging. Characters include Anti-Eternia He-Man, He-Man, Skeletor, Teela, Evil-Lyn, Sorceress, Sun-Man, Buzz-Off, Faker, and Fisto. They are displayed on a gray carpet.
eBay
eBay

He-Man and his arch-nemesis Skeletor ruled the toy aisles in the ‘80s, thanks to the hit animated series “Masters of the Universe.” Figures like Battle Cat, Teela, and Man-At-Arms were known for their bold designs and action-packed play features. Rare figures, especially those still in their original packaging, are listed for hundreds of dollars on eBay, while a box full of He-Man and other action figures sold for $300 at auction.

4. Cabbage Patch Kids

A doll with curly blonde hair and blue eyes, dressed in a brown and white bear costume with a hood. The costume has a small teddy bear patch on the chest. The doll is sitting on a soft, light-colored fabric surface.
eBay
eBay

With their chubby cheeks, yarn hair, and adoption certificates, Cabbage Patch Kids took the world by storm. Produced in the early ’80s, pre-adoption versions from 1982 are the most popular. Rare dolls, like those featuring red hair and green eyes or limited-edition clothing, are listed for over $1,000 on eBay, while this duo sold for $350 at auction. Their backstory and cultural impact (the dolls sparked literal riots in stores) make them a standout in the world of vintage toys.

5. G.I. Joe Figures

eBay
eBay

The 1980s revival of G.I. Joes brought smaller, more detailed action figures to the market, complete with intricate backstories and accessories. Characters like Snake Eyes, Cobra Commander, and Storm Shadow became fan favorites. Figures with their original weapons and packaging can sell for hundreds of dollars, like this rare set of three that sold for $950. Have a vintage G.I. Joe Nurse? You might be able to sell that at auction for $3,000.

6. Strawberry Shortcake Dolls

A collection of vintage Strawberry Shortcake dolls arranged on a textured green tray. The dolls are dressed in colorful outfits, with distinctive hats and hairstyles. Additional small toy accessories are scattered at the bottom of the tray.
eBay
eBay

Strawberry Shortcake and her scrumptious-sounding friends, Raspberry Tart and Lemon Meringue, were a sweet sensation in the ‘80s. Known for their scented bodies and vibrant outfits, their nostalgic charm and retro design make them a hit with vintage collectors and culinary enthusiasts. (…And now we’re craving cake). This charming 1985 doll sold for $125 at auction.

7. Care Bears

A light blue teddy bear with a white belly and heart-shaped pads on its feet. It has a smiling face with a blue nose, and small ears with white inner parts. The bear sits against a plain background.
eBay
eBay

Launched in 1983, Care Bears were known for their cheerful personalities and belly badges that symbolized love and kindness. First-generation bears like Cheer Bear, Grumpy Bear, and Wish Bear are highly sought-after by collectors. One Gentle Heart Lamb Care Bear sold for $700 on eBay, while a complete vintage set sold for $3,000.

8. Teenage Mutant Ninja Turtles Figures

Five action figures on a gray surface, including four green ninja turtles with colored masks and belts, and a brown rodent-like figure with a cane. They all have muscular builds and are wearing belts with initial letters.
Etsy
eBay

The Teenage Mutant Ninja Turtles exploded onto the scene in 1988, thanks to the hit cartoon and comic series. But the first wave of action figures from 1988, including Leonardo, Donatello, and Shredder, are considered especially rare and valuable. This set of carded original series action figures sold at auction for $825. The turtles’ enduring popularity and connection to the “heroes in a half-shell” phenomenon help drive their value.

9. Jem and the Holograms Dolls

Boxed "Jem" doll labeled "Roxy, of the Misfits" with blonde hair, purple clothing, and guitar. The colorful packaging features '80s style graphics, star accents, and includes a cassette tape. Set against a pink and orange background.
eBay
eBay

Featuring flashy outfits and holographic accessories, Jem and the Holograms brought rockstar glamour to the toy aisle in the mid ’80s. Dolls like Synergy, Jem, and Jetta are especially popular, particularly those still in their original outfits and packaging. Rare variants, such as Roxy of the Misfits, are also listed on eBay for upwards of $300.

10. ‘Star Wars: Return of the Jedi’ Action Figures

A collection of Star Wars action figures arranged in rows against a gray wall. The figures include various characters like robots, stormtroopers, and iconic characters in different costumes. Some characters are carrying accessories.
eBay
eBay

Star Wars action figures brought beloved characters like Jabba the Hutt, Princess Leia in Boushh disguise, and Emperor Palpatine to life. Mint-condition figures from the “Return of the Jedi” line, especially those still in their original packaging, are especially popular. This Boba Fett figure sold for $4,650, while this Princess Leia action figure sold for $1,500. Their connection to the epic film franchise, combined with the enduring popularity of Star Wars, makes these figures a must-have for collectors.

Author
Alina Wang

From Queens, New York, Alina has a Bachelors degree in Corporate Communications from CUNY Baruch and enjoys writing and creating content on a variety of topics, including lifestyle, politics, and, of course, wealth trends. Find her on X @atlasseventeen